Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a71714082339e155fc914c08171aca34","s":"7d2e28a257c5c47e"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016