Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"05ee235d5dc7c1157f960a23af49cb10","s":"028f1bcabfd47eb8"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016