Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d2cf2c1c6454ed220b97c53428a9bcf2","s":"d786d637a8968212"}