Hershey CMO: Marketing now part-art, part-science
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ad2011fef2280a9c7345017973d847e4","s":"608b7d1573be816c"}
Peter Horst, chief marketing officer of The Hershey Company, at Cannes Lions 2016