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High-end fragrance consumers are content hungry: Coty exec

Posted ByJen KingOn In Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion,Q&A | No Comments
Coty Balenciaga's Florabotanica Balenciaga's Florabotanica, a Coty licensee

 

By Jen King

Across industries digital touchpoints have reevaluated how products are marketed and even though challenges have been presented, the fragrance sector has benefited from these advancements.