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High-end vodka sales growing, potentially challenging luxury mainstays scotch, whisky

Vodka is not traditionally competitive with other spirits on a luxury level, but that may change. Image credit: Belvedere

 

While overall vodka sales are down internationally, even in the traditionally vodka-loving region of Eastern Europe, the most expensive super-premium segment of the spirit was actually the one that experienced a remarkable 15 percent growth, according to a new report from the International Wine and Spirits Record.