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Younger generations redefining, decentralizing luxury: Highsnobiety

Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,News,Research | No Comments
New generations of consumers are redefining luxury. Image credit: Highsnobiety/BCG New generations of consumers are redefining luxury. Image courtesy of Highsnobiety/BCG

 

By Sarah Ramirez

The next era of luxury will be fragmented, as consumers are increasingly motivated by storytelling, identity and community.