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Hook consumers with emotion, not with technology: Meta CEO

 

NEW YORK - During Havas Luxe’s NEXT Conference, the founder and CEO of experience production company Meta exemplified the importance of putting the story first before the technology.

The opportunity for retailers to connect with consumers through innovative forms of technology such as AR and VR is vastly growing. However, it is imperative that the story and emotional experience of these initiatives be held in higher regard than the technology.