How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"de3e555fa67c32caf11b207281e98d94","s":"cd29187b4d5f55cc"}
