How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1bd3661434ba74af354a2685e3cd6874","s":"370a44e849925255"}
