How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"289302a8086f403dbc8d3dc1c06f810e","s":"649f6ec1263aa379"}
