How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a803fd7d64eab4e79d4106bd18712db1","s":"d8e2503e8363546b"}