How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"8aae7070eda761cb68ae32c9f8da575b","s":"d1448d375b06dc53"}
