How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"74400ce6afe24ae69a59897c9ad0e13a","s":"b57539554d90d203"}
