How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2996c4857e1cf34d950a02ded2f5679d","s":"bc7fc9e2efa700fc"}
