How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"74f8141752bfdb44d653dfccc7a5ee30","s":"33bc99f0082d26be"}
