How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b7cf07775fd233eda83cdb446020aacd","s":"f2beb968a0db34ab"}
