How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0d065694860fe27aecf1db667b0e3fea","s":"08650a9285b7d6f2"}
