How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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ZQ1Npvjwv9L6tOPK7\/E5mU8G4W9QDQNUYzwC5VpJ35A6e2eQrM\/ru+UlnQoBIRjgwTb+6eb1sjp+zmJ5Om0SqI0+S9djgZSOlJBcEufGtfwOuFuHmd9eFkLp14nFGpBno7H1Ez\/tusy01BrhvpIkj\/dcqqzc84IDp+awrRQZdWV5A9mRwoIBp9oEZRHYeKjCVa9yIvUyauPhExcVYwsmShk4IKFjXzKWD8orfRdld6l9WK6whwHtKDTy3trOvq1ssp+7T20ifRjPALuMeRzqxMMKBE8ICfldVU7ZQARzVVGaeR4oJlTJ9tdqQ9ENgdKkYnLtDbkEg8ML9WLSaPDSj6MSTbnGCdrneiry9RBAJu4RS+zkXbrVpvLrZWv7iPmG9u3moTmBA+A3BINBR+bxFHpeCPxwy2azD7lqj8kNomSIIxrVazTiSztPATHmb6OfyLImC6SQHMAJWDRCEfGeZPbaDphcchGl78Vh5iM3l7rgIJoAETMAwaL3T8e4OB2yy\/ebrj27Vj7eolD0fd9DLyoswkb3Eg2Bdunhzy1gKrmL91VUjeUR9zqDJjfade6JSmG9YMW8wcwSVS6uuhpAAsrsPNgKWQ5\/Y5RIss1Opo4KmQg+X\/L304DvpoNw5jgfWbv8Xb8\/o0GL5kk4eZM1ADAkUDTVQOS5bJHjtrsx5puq0PEGP8J0zDe7W6PyieFpWMsMGniUesU\/\/zFUQyAip+b+8qzQQU5mM5jKoP5MIVJlB7l3kwS6+ihoMS8dFIjElsG62SNaKVZBJ6cn8DlHwpl6JYd5rtg2a7iDlZfvKIfyudBWVY1huqJ9YSABI2EnHqPSKHtqNgU8os4h6kow5fcH3kRFKIKRPnws1Kj3ouE0VUDmj0jRk2tmeExM4YzC3WpOz8E+k21iKYvvH719gGgVt2iyMepJ7zmRKION1\/VmwZX8xKJA2i+Aa19AX71sgDmTBqbm2Oo7y2SWx7HDZaBimMUUJzwB\/3f50fMN1NpsPql9\/WFih+nx7gHEPXmrW3tU7iw7AcwOoBE+wwUpp9N1pXLv1tvvneOtLE3vw7aMBpsWi40S6aKm7gf+C1nP8dHQvB0MntYhnXX5R4m5nhdFbpEeb9of8i4cOvHBPYGBvCGX4SzGUW1AxBtAhWx7WkEwetOVjX7MMFSKwXJk4IySi1\/MYhqWp8I9JsS1uaAYygD0YQaYBPuZhr1Tv9VtzWnDhQj\/YQ55y7\/fFpXBUDkCh5a15WM3lK42bJuStVeXqnNGrADGe8Y6UUoLOMTglNJmpBaXrU+pmZqmhcsQPCi9M6MPZ9m7WTlbrM5WkNPSgKG5l7SMUVqJ2jl\/V5Tib9Dz1f4xveuaq0iZoxturULJOa+7NbP4dEm8mon71\/KmxDZjCzQjvCmFWdR5B22B7zOEo9nkJ6Lrnb2q0cc3omWN+DqhhPly8JQlr9drZGi5bncJtnEJxdAhu85btQh+S2uwMLJVZmfRAyisPqRku9EsQGuTfr89TnFXJYXOuYGMQV1GNO9P+h+ardrcsd6g1TVTjQ+Lj+xVXCoghVHPWavGA9hCuucYQ5Wg+TL5lNF5OQbBwVNRAPjaiecpil5cTbbwqCyzJUjyukIFsl7CpzR\/C7OHuccGmBT5GXNEyWNnHBqNitN2HSSX7rkWuqDjEkXMXMTGeRFTCGOHTrC59jFNuhEDnAzofFlPRYaBXr31asru1zkjw70WT6LuvGwlP+a6TXyu3WMTKPf+8vUydiy+NzXDTwmw3WVZs8rCP3ozh3\/PY\/nY7R\/B1Zx\/XI2s0Jgc+2rHyKL6bG48tVYdnRNPaSdxASqFvrpWtupfW10p3K03j5\/xC\/uwyd2\/6X9N7CHS3djr6OMDBnAsfWJopgis6JsuKjKwD6x30R4kYBV6z9QsVKJJhgu8snOeYHqTl6I5tA0iUKaXdYqtvR9G5YPM9FJgDT2EDDcgtq1pgRGpS4Hxtzx0+Lm773HomvkK6xSa+aS7J9jAhsrv4Out5Nmw0XqV62UckngzA+v1\/FQ+9oUYNzuynuzBP+VjdCP6AuY5Qj1XpTwKsiZ7fiVdth4AypoFJ5uK+\/LrsJThtvSWSVNdLXaQvl68XisN6MOX3+2+AoQ4XipIdGObw7DTVIaIWypgujwCCXLhuHeLm5TwNut37bV3sgPuiKTCaKoDOHEvlz9I2H2GvswxvNuI86H1uBf3BfDgWaxqWPKh\/cvjKQI0XEFLaT\/RmuKyqa6LGTefy6qKphFh3PPKBk0mrwnXHGHeUUEmLNwmh1QNlJizKhkFWBWhFNPh1xAUzYTxN+yinZuEv8OI1RTHJTYKQBBezvCd9W59\/1kdhTmg33eWTYSkIcyrbbEyXqvAK5eKWeBOMlKwQ5hLHPNPiKin77lRVjl31c4hYmJQjJWbgTMzYzg4Hbrxc2qmanY+f+57HEYLbgqjaSzD2QK2HpGQ9NtJl5UnTXq6MxVhPbKmUd8qPSASJdsCEow\/8hhaDdqR8noTMAPa9H3zHEu4uhiM6jlvuzakpTNwxMyASkVSP7MHK0\/42cMnAY+T33RFhEq1DeyeCVsWd8CKHCrOBfP7K+6xeraiPIKLNqCYKphUF8Nxn5izrc9h5WEnUiNYM6Hbwvm1afYRrzVGE8une7gmUGv6pBuBGl7c6t84oygJSReIvTKj8ELPMAFL+uiVz7hv82d20YHt6cfJ+gJOiUmoLbCyIYfy4etIK+8eJG\/QBMBkcHPbDTv2XSCfHEDAlOeT7073EEuU3p2o1HK7bp6LZG8KXbe+jU9LKhZHzYAUD1k+Y1ISCu3ia8gArDTs7uyTXBQzGYwYQ0kQGp+dQiPP3XRlmZt0hduhR0SjXv8c3Ve\/DCOZOmApArHGbqqSrp89AJVu+fK4XyUPHU35pKvOWwROdCmdMLUzuNzLbft+DkpFJaCJErVzHlUm8+qMmJD0ycGfTDEx8B2WX02ANQv0PhbBw0bnV8JQ+ool5T01r9d\/c2ElO+9eH2XbUfxBi9AKDyBALMKNRVVLeDH4aIr5wGkOVjYAjEW9dZc1OR1UFmLAAgPgrm5bkJyWVtDfCQE\/dMkR+lSl6uVjMCiw2jvws6G4P85cS99Lu57e+zK2iYBsk0i1lI2OO5re3Mv87w8qhGhfsuNzamcTWxO8mmIFLo5KZUaYMmXo0FbMP7I29ylAAdUIyJ8hHzrvx8VxHvyKFbSUEg6wdLGKJs8omudA+KQ+eaui6ky3ZEV36f8fcg\/\/2IeY3YwDwVmrzrwEmryT0urcP8AWgx0DlVganYyRFmsaz\/1QJoVTaVt3KkJ3PsudbaEBZo3\/nTeKkWWrJfGYK992eofLeUjsebdZ1GuGRkUM1t2UBbjrpYcfJXlyARdMmCxQLOfwVZVfuQSbosig2tTalQTIlnkSzlw7v2ePMSapigr4MQqmYQnK+t4uWYm2JIINEnrDieXfwVe7B2RHWjaxD06x4JcNal7bEdgFaOKpAPxhFM4g7M3FtdMzL7ojisB8kYJPCrpwFMSGdYKZfScsxkBC7Dc04LYSqqVFSvHOJf4iKyXqK9l7\/BSb1beBGOKY9FBjdlx+SGo3Xm6tgVpCsLZw5PqkdrYiSqvMnKcQ0cn6ZQAKlJopfVhtvSdGrLk2itAtvoAcv1Z5U55o1biQWyswRGvl\/G6sheKzT12bFhjT09V4s+RL\/weHFsfLes8iK64TVunAgc4k96AyN2HOzix+v\/achPi6oedJD4nqCRZ0Zif\/91dxJdA05aKp\/EUArZsuOieI5Zy9aVW2Ya2\/pVC5UoygrAPxHPMbIJa0+S3pT4w4ALDPVpUCK1pUPvF8TYkGkzDh3RdCvWc74fHeaRPqxshWPHsfMgeh7ji\/ClHr7jN4mhGy9AmLLDj8d2Sr8afC4208KhTCGuFOFtSmCHItO3GiBE3EtpRAnJTMt8Uwee4oKVSBFW3sWvgsGEIx7B6\/Ly+D0jh6127PI8mz0k13Xbqs\/h+PjaX8yu6UUwKUGRp7E15PGSSCt7wWwp3\/WPPBIsfebCK4mcBIB1CiGePmWZBnhe44=","iv":"eb57d232598856fa4443f50c6eaa5187","s":"67add9ab582c4812"}
