How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ff48ca7ee8cb7f8ac144a1000a2df700","s":"83cf59347ab8b7c0"}
