How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6197216a4da0fda8583026b3faedf002","s":"3de8f5a4e5584d2c"}
