How a narrow marketing focus undid BlackBerry’s consumer appeal
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0fb4a58df2c6e4c91fa7dfb59570e433","s":"b6cb67f8a1684d94"}
