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How are luxury brands communicating with their Chinese consumers during the virus crisis?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,Media/publishing | No Comments
From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com From open observation, it seems the big luxury groups were not as agile as the local players. Even basic consumer communication has been lacking. Image credit: shutterstock.com

 

By Ruonan Zheng