How brands and retailers can improve their mobile marketing efforts
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8501a24bf885b2da6558ecce8c15eedb","s":"8029289f2ce225c7"}