How brands and retailers can improve their mobile marketing efforts
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4e4420637da167262ee8dd61a399aeb1","s":"45da550f0447e726"}
