How brands and retailers can improve their mobile marketing efforts
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"473748cd7734dbf93ee907d5f5280841","s":"0798245ff8c2b3de"}
