How brands can identify an audience to drive from awareness to transaction
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"076c2c93a2cc6d99c5779112be961c78","s":"90503a5ec034aa93"}
