How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dcc73e4a309f39c0d9a1d16113767b7c","s":"b6b97b4993ff3084"}
