How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c598410c2ecabaf8b8e8447666eda70c","s":"6df039a8251e635d"}
