How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dfcb6480909903a0cabb543137c52417","s":"51a2860f6e8f5ff1"}