How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"86171e9aa8b90edcfa50079cb27acf9f","s":"3afe691b5eaba4b6"}
