How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7ba00f5b8e94c42f8de3a611dd8f6d5b","s":"60029716961b1a92"}
