How brands can identify an audience to drive from awareness to transaction
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"859b8d30955f50f77ac4b2ae7da82a06","s":"f36910f0a294c535"}
