How brands can make their chatbots take off
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"34b244cde35363b241b18f9c941fdbb9","s":"beb723ac921571f0"}
Serious talk on chatbots. Image credit: Gupshup