How brands can make their chatbots take off
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"j4cECuP28NIYPk8EE19PArCfNxTIeGZlCpBHx6lJy15DJC6kCUD9IYdlHzfNP7K\/hjWsC8MHVf+W3NIb46+yi8Tl4B3e4lrQQXXyhnajuRB2RhXR6hqLRkN2AVoKEy22a\/Wu3O9XEpLrDdhc\/Fi4sIZrzpjsq2q1M45FeZ7a3colnpduvfDooHjSb8GCw6MzIO\/MWoYpbcvLkD1yIz+552SaMbViSWLihPWw2tWoNtWRc+138R2P7QNVu2UIToUUjLd+DxUcH7NFJWyNo5gHeO+7NNM5MvI0aKJ0HyJHnWXXgJbUSmlgHCgqS99y8oizQbtMUVU5yj0+U6ZfFjjsrzrcceXwkJzfXmrNOSMn2lAlmXNf+UWJ28QbExHGFaHSCCUdj\/JKzndhsmCglWI0mnNNvWdXagJTU38imDhPGdrjMPa1K5GR5poWmujn1pQZJ4v9oFOSpSWK8A\/RsA9HMVq6kAQAiyKoDJQcOMQRdhC4BF+BHe9w5NqtInj6+i8WXTtS6pF7z\/8O1Z6U8MDtyDZZutGmrJjmoLxeceUzD+CYngH5qHgtfvmU7OBzdSc7PHnh1xF2tvAT6nYmE8aXr82Tw1+FpJwuaJQLsjzc9kqTLO+lI30mvZJlH8IeP0971uW1ZgqaDGj0soNxJ2\/92upWTTgLL3h6TPGKzYvU2P8tqeQ15m9LTMwSapFJG8mXyj5jTnEbibg93\/37mVM4b+mZtVU3mfiAxXjjZVcw+MfEadgXwVL2n0bBzmjRzMJthiHBxs+yhbdBloBrWThslq4TFSD60p\/9to5zkkel9C3QRkXgsosw2E8mo6X8UFNfpJGju5nY\/5xvTJ8W+MjkoJrdZLOk0oPBczN3\/KUTmSFRc5a3eDG6m4IGDnMGSEXK+ZmWMK27Itj7WAYFM58yjlBB4EYNLIGz+Gfkp14e2hYhi8r\/toK10JRtyKMdZkraPR8mRUMboA6gv21sxMLpHW0lAOuj2xPhwcnlEcAAjapBPTr4ezJaWpB\/19ttTTEeuPcq3rCoqvtSk9YcuwRKnzsR77fJo9e0lUJ2A2XtS3J\/svl\/dfFsfGU2GcRvHrQ7DF1PeGLZBWQ6KfKaMNi5iZ\/DJlpAPneDfYOBdWseggms3b8HFHPiFZAc6wWiIeeM7+uW7E5Ucp276n\/rRoGXJ77Q1RlgF5Ieutu1WLCkqe3frMsIylOFkhrCOqxxskW7h3K8FSENl\/0eRuipYIQBmZQZWyiH2PtUkn5Nh+4iZDFQYRlKn5l3NSuZu4gr+oYonhQRJU\/9Zw6kmdytIaolviN2HWwVbdDqttLCDBcbGcpuiyGu4wqcwkO3JSnZ6dA\/h4UTx+omtp3hrg8VLMSpXjpb5crV4EtOhNs2jBjHEheKSr0w8yxkuHlHvDpN0mDJ\/QTMa2XQQy6VfblqBesf6hnVi7PJPtYVnhRaxbo5pre87gpo90Gvn179IEOx6lWGJA7+aW+9h19I9IIfvo25+WIaBm2ADr7Yo6Sl\/IqZyxq6B5uGzEKMLzLxWqQ9QdWZNnyOFdxB7klTze4iViMlo7V2MS2R27+zHg4HImZIv+Ecy58qMZK+QYEgpkDJP62h2M3igtjVREDW2FzYJqfSdvHueRzYMj5hx5bBmT+cEqWilqIBKcj26T9c3A2q2OSFajoVe3FayP7p8jX62coAbhzIgdM3oabhZjgFsK0o9tgybBtryrb3Feopm1+hCqe28hYFacbbvzaiORT4hM36eC6\/n4shNshsn1v8BJOVhy++7xs5dRoVEvNn3Jy9QJbVLsTgvMyxpPJcCWCYdXOWyTHco4viXjI6Jayc+f9n6L9nik9263VE2DeoM8X6NX7vYT\/eQmZXOnij2yX+YtekTbl58ze0W2agTtqJGb5VTtYDQG7RfmUC53Ptc\/8411MZHHHUbKYPx09o67sD0XowaPi6v9oFFpW6Loj2KIZe3TT+no1wFu2c6Au1mG2RnvIETbzceDHXO6B69ZL+\/UkxhnQ7yUMoRu5i6JkeD0Mx+rVYPwYX6V18+owM\/vRdg7hz8WX8qm9xaVpBfMhr1RINVcaqYkHUvwjDdhjDPIwW52oz+0urDHCMfAPDIZdIHWFDXZYvC2aN6By1CbVO0\/uksGhXEmTULH2NM9BwtP6mNBXSdaOWNofv2NQfSl91em0TjyIdx9WLDDZqCZymKKajpvOaItdgMsJm7Yyeun2IDrpg82sEZsWOjIlS4qnss\/W+rgtKk9J8iqjEl5qO5kaDcFixcn75WcEqMxhml5AZH7YbY38dB8gC6YaVjD6p4U7XuG92V\/TaSRkkbgrFF\/jWHT3GvuzDiZH0o9oyqNrVu\/SFEt3urNU4EcOycF6RzUxAl9wJ1Nt9Ca3wNv35xVayqMtL9J\/PKEwYiPBMnItWwnWPKLtAqxSj0x6dY9B2ohN+0qnXR9CfU294gwpZCOzf\/sd4SnhfDebGhtpeX6YDVNFPRqQA3k9ftYR2A5HdyOS\/x38jD6tgLe0HKrcvWvJ43gmPZa4a4aCU9PjjC6u7Ko7PsvQv6FOzMbfru1ONK+PmUUq6JDty8kXGFKPnlM3Lj2Jw19JOM\/7OoNnoWayPhXbRXYz7rZJ2qepgDJLBR+rZ7+vv3VZLs3W2mzop35XKTRntahaRdA9d6jM0nuG3cp+dGZW0qh0FkpMWiaqQ\/Jskce6AwcDUPsemyMEdjg86Xyze9+q+vZK+sc7BWpL93H\/VIH9hzKXmbjUOmVHJimFahZzGvmqm3v+Ijg6t1hX5zVKu+oFVczs+lUNolUAd5SKMZza8kWZp9achtp\/BrM\/xEBlwxweCgkg7CtciQDn0gVVaCHyO5QZOxNEaLVO7DKnZazLiRsNuvx5u53UTIWbZIlj6orU2A1f\/SsX3yGLYhZeF97xMNgOSRKXl0SGeEsU\/hpgxD44+Dil+FZ5o966oDbAJVl2U+9306P+rLKp9vSH8JQtXnp9vEKhSJoRiETDXcKrxvuNTkV7OWobjIaXiCuobGz+XfAXT3fBTIjx+kTD\/ghtEfzs2hG3zSHs8u+K9xuCCOqIm6egM0GI16sea1\/tss6RjEpxc42VulUJf2RNdnHYXxD+KiyHfLq+0WvKdDWn4J5vumhs6z6H81EmQJBDDvig3w6mFoZDxI+73ig654TNB26+Wgela7rdp6BIy0fryhHQwsSr4DQB9Uf0nr+EBaOjZsu\/KhTFPDp\/aFHDX6VYd8gcNTcZpYd6nnGsMnB7DCiJJbgIyNG88xQgq24T6SuKFoIBcooVbpsprqDWOOijo9n+sWxSTQK+XI0gCv7UcIJWbiLOL9G5RZi+3Xryh5rCUrXj4njItqaYNmMvaQXwT3sQBaPTzARoRiFd4iEZkD\/uC9fFKUpnFMy3Z8fleJ3CDaqwuMAJtwvwFB22WPNqF77FG0wbtRG7ieczkvIQ+xZa5DlkGL4RXlCjlx5XyEsGDsRBrDSWSPbhI5AEkq3skMbZ1LKnnmYlJrv\/HMoDYmTuUYuHNr21ZhhHEB341HqV+fQTwZs9+zPLrrtNtXSxtYE\/iugQGQ2YXSSwKQM+P9O+nNB9L43RwjzmvoZh\/CgUMG82Tn+D1Ifl1aZDFrcSfkmm2XqgCgYxpSmdTZ5+p47HdQhuWc+C5YvsI99wlnUCNHiYdEV30igQn519\/Qc1lnP6f4SuJdLUq1tYxrLinG9FoWPLQXI\/g3ruAQ6ragkxi3LasV0M5n+FlYp67yj2C9GgapgSUB7gTV73QTpM0OBxoSFX2YpMa27GLgyjhejh5w0TBx1IOQLdL3RWd3s+UBN8qB6VzCk6p3SqsHWbpPkT99J2\/KlpHFU7YvKxkr\/PastcBnh6nuGwwmkfqK7g6n2yR\/50fqxSJOjZ8kxOmj3HRrm0AoIHBNaOVaPAZ8FDI82aiGl4LJsx3q3\/CYiru++kALrHwtezoX7kek8NpTqj9pmmRe8Evhk3mKMiyBY\/Wn9R1xduNo6l847JrcrR4P781TEuGSBDYlkBKae9pPrN47HszXNvOwwfgwn2g4TKzZwkThBdqvonnnsPX8ctNKfG75hwkT3wZqSS+UYOO1ZoMyy4Ty0EHmvWWkUHoqHbKEWyFUUOICwuI13TJelvPrtGzro7NOe8Lsl5vwV2b4L3NHT1XCgR3\/vGW94HA8lRMDsBgGvO5f\/\/rDVvmxrURWQu1j1XkIHYf+DgneQDGgwhZOAi\/aYbadPV93sdddGa1vedCdZAxUj5Host+ovYKVqNsdxSSrHlvP7MYrIv8ykyRcuAVY+QjQQLfOZYoD5iHbXleTl1+yhijee5wUETBK2ZcTOANmG+wRr1gde8MEfjn\/OMXBRjKISpdfgynwa7\/iqvDFRSJ45xLmQgj5sMqhFu\/XWSFaJ3krTWX+jrWd6qPwAMmx4iIIbgvXsD68d4soFXbkc\/WRkVhh8oxK9bF7Ae6kuW\/hqyBl4NJdiG1BHkx\/HmuuN2v0TRvEy\/DQfnPRbHdlqLy0UBOp3XXOCiEcZL3gOibqa3onQWTJJB+40cOE+NCRTbXXc9LndT3IfQFlb+NC6TyFaBvXJ6NAsm4EwweIhQR81eygN7qlxktfV\/sO8gQvdonhygvgbpHGkfyN84aSvPIO6xZT8OaHq\/x8InqQoOVmq0BL3NCdmHdr3EjhRSgSbTghDj8OpunPx7UwdZ3HsFreejqldT+5cFQ4lQgUdENHF\/e5fS\/i54EjmRR3JBmLQmGmwPjLAhoFKxZLMAGAXvXZ+OOpAcLgBSVzYs2T2+iceLSJh\/HHEL78Yp8ZESwfzOqEYT5Q8VfihNlxwm5ZIWqnM4\/As7CbZkEErr6P\/FnKBXupOvAUsoF4ZO9C4vAnAEq5dwqoG3xzrnCXYLdgz7KAGYVmA26wvNgaETc10mTvczZlDOKTWj5tztpqBYgykpOvd+dz3w2VhnXDPsYL8vCNUNdT6EwKG\/P6MaQ7cec4k35qLP0UM7kjprdlWOeyp1\/nbnMdVBmmjPoZH1rjjleg2Wo+SSYq38l5DYq5GaRJId2hOQ31bL2tiTBaAREmAQikT7U+2PMp5FYxY+GbVvZsE9jC62DyGiHLMS22ysSkSYg\/zUFeErVhjr7dFUUGSLDgxct1cZYFwIRUO6qHTGWza5OZGhQAcbo6PBFTv1uDsoAe2QaAH373+aFQHQgvMe6slvL9KfDhp80kr6rjKopSfdwfFGFNE9pqVpZOcgjr23dfww9rarVNV4eOHQETnRQ\/mKnuCk7bsqY90PX8Qq24msF8nPDk1+Vr\/U6X8mwLlmCvddOIU+CK4pnYlM3byh68QcFUbjOUaejZaF+0s+zHxHWRPaHqWTgkxB4lNZ+gnO3TUWnnEvkjpLKQ8RLvUdFvZnaX5ZBdbN5ywm42ModHcCE6k7ENzZAVLyOxyqj963vvkhYFEVx9zNlGajvEiPcCbHHWdUtIYntH7RQ5BM+tnqMxLrEB3s5rl5CUb5dWKv9GfXTQKAua9\/PXSqPh63BBwoLxqSFYarh4UGDE+UeTbCsWRHpaEYjU+pOlcAU2oRQ+k+L531Q+2KB\/VdIqC\/nJMdDy3BB9D2Sm7J\/AL7OM\/cLM0AxJY72hxSyygSFKQGveI6DfYfRg3z7RYtLxQaufA2821xSsS\/U1jJvfgUgJOrZ34tZ1oa7cgZaTFB9foqzimweNV9qEdIvSyj6pOSz\/oMW6NEJTie9AmVsc0EZTqBvsR9vuGcSyTJFwulHf\/J1QPiUKtIP2bMm55LJsddluAbULrw8m4eBxwiYMQbdmT2nfpMRgJVxbPPcGWyCQzGRJtKvZ5vziZcnnL5cdH28\/EU0KZT4t2F5tH\/ENYq5ubv\/Tvf4H3iNFOAAd5qKR2FXPuOV2s94la6pGKZlGgjAY38\/lgbct1ZcYEGXLE\/NX34AKleABqq7ruvOeZQkEdCpujw\/oWk7vjcjOB6vb4CgegXD+tBVYBBfSqGtaYjlFtITtPHad1BYPxwPQcHkP6utcqVaH+GspRwAOD6UkSKPC23IGkKA+gZAprn3sOOoqPAHavtS9IuncVLQgZf8p62N3ERm8QWquKaOb5uMOyCwiwtddQOYCC2HRk0sU+JwX09lZnOr7c5i+DNVzpbcB4gqlJeitummzLv97wSzeGipJarwAVXOdKr\/COAwVSVgCLRYpEiVEP93h55+KulDAXdot8JEc8YPg+86EYcq2JOS\/DLGMdX2SPrwyvg442NExKcI+QNNltlV4FsBsciQNYLkaBgHFhjGv+cirA6nYIcBn2MGfwTT5Ld18k4aBrotGU9+k6otqrU8GuIEnv8mH1rMeN0WC6TlMf+hys3HEHT38a0UpT96eAyR6OEnIP2cX\/ss2KM1fDEDjqXbLjs03FJPJLtwTUe4iAZFCASfek3T4ag3vveS\/Y+fVtds1Vp\/B2KoJxwpPNDrkq\/ZP4\/xsl4aaoe2BZ\/267Xu69OIe+oIAL30iQRfJKqnYTWk8UNkIHeufC8V8QNleHKhxodd8FoJLvkRsEDeTFoE9+ZWZ\/dJB8n4q9Jt8vLK9hnC+xrVagldtiHvOQnkVDkFBYzxpuglykrQhQKBy\/YYPAW7dx29kmbhIGMyeqw2Weg7F9Unz5WTg44X+CbVfrF3RZq0E45hBjlYpETSunftaQ8tYnHf3aQGJ8EfRCb47toFoEFutg3gxuXLzJQ8KAvP6sr0zdDyjbGAz82mN+KwoNvmdGfdgjXl73wfxQ\/is\/jbICPWQL1CmCElFFdI18GSGQLRcgbgz63tM6M71H0PRbP4JmoRfvrtlGiYx4iwjQC7YHPDzWQt+Q2DQBhlBgjtzJfK22N4kDESeQUWd0YhgCNXfGro63yvf6zOiCJSZZpSUBX493a\/8C2RxrWEpFzY4bMAX7UcwGk0Rb9LSqO5fRAmUTO16VqRoH152pmgGhEoC8OCjRutyG07DvLd360o3b7+s+r3DCuNklmZ0PMCNeXwivEWoehVpWAgv\/23EWtD2IDz6y\/3YUpZUTMrv\/ZwDjtBffLmablIl8uInSKeaLVGhLuPHf8JjWmwXGR5M8ZZI1iLMoKmd3s2V+P+cT4RZKUUFivwzqslcGSt063\/l0G5Yqwzz3d3dHt4+oL3qmWSrOI60Xvq8ybE\/RipmCeSzUv52A+6akEh+8WQ9NLRWX40tSbzWofzh1C264edQJ7mYT\/NzmHhYUkVJ0joeM6PenyIaTKrdQGJSk1TXxF4oIOfqc7sSKrHW+J5NbczhfKrMyrGL8dUfooG9vdWIK2D2IExaQs3qAUaboXRMwFnCzxcbMTpbcTIbJC2ZVUHjDtBVTCqgQCPmwUNFQ4x2ZzLzVEvSwwU8beUnQ\/xTHdufaJYm1yhOcV+NeJ2siRXCAV8qkWOJeBlT9AZ\/oSXISqHz\/MfFgJZuR+LtDKyJekHaE+Ua\/QdV3dZuRJHqZCNR9ceh5PEaVRHtE9LoJlg52KbpKWHRaFOwCCnUVkMPDKsx035dZVpvVGdiGsQYbiFydRAE4lj\/kFFShW6E3Fz3WnSBM\/qOOOUJ2VKrW0O27elsdhtHkdsynfR1peoYEN9Ph57wBebrPSnTX7G\/ETypDI24tr8pl+03aIWR7bt3KRtRoVZ7\/1htd0AMClVVeH2dzwG281m2KVq47WY8oiyaguwSD+vJr7urKMbn1ZNOhMhnKCVC7AK9nFT5o3Dl2OefEVw1GuzSrS8gqNuKGg1rWzatmQNXCjyTNQupMJV27q5nzxJbr\/8KrtTo5lHQ5eSIhC+TK\/CfpuZBK591mzO5SSeYSEFhScsOxyQ6OERTGbZi8HsRlPyupcsXg1pDUC7xU2hWL4YxVlppKjW1wM+qB7kSgsrU\/lEqK6RTVbVY8ehwTO3zfp2+KuRthv3w04zJLEmN2+FO8gz2z0QBIxfn+2fE\/UJEN1ytOPp6LJhzY\/BB+6Z\/mQtkHtFaYzkcghlpMdll9DWAGGU1ELhCz036skMVs4ZRskzKM\/Rylcyj\/w++gcuVwTyyW105b+shptrqyzHP7ND5rngNoy3EFSwhxZKaAgnuRVjB\/3oIoH+OhKFyYu3W8siXsJRxINgkJtisG\/LC6PKTFjHd70Uizgg4BxRt\/nWuhoGR+jhvcbAS5Hs+SKeEszWbXKOzAlbtSp8PAgR9829o+BGDh9dT2lpIfd3z9zi1pxrn01bzirefNc7Mv1Ixb+WrC4J6Wj\/JPwSwXyjsvM6VsO9Z+8NlMYVH+iwdOQULMTfpOiN7dgZErdI+rTw9pjFhlU3wgxTKIWTSNis9caGPR1U7rEZIHvO3D5\/soQ6oXb1u1YtqxMJNqFhp44KeJBD2KObRXjKSE+N6jBVsqOvWOGPbe4qJsPuJWZlVZl2jdjMeI91jmRKlfdLzDB\/OfgOpiaYEOdQEFlVJy7kzEhQgWszd+sEFXIeEMUO3p+lttsZgI5qyy+wtbkyKYZwPc9jr4MgStNC39FWK+Fw8DERK5Oi2tnZVVD0iBs60qa2pjYDFP\/0tXDl7CC8An5MePnzlNFyE1iiZU09umWlnKr\/U\/AjWygKd7svA\/tzUhlUnh6reXcWpuxLpqF22nxqcQsmlGRE\/4iwS3gsgxcmU39hbiNkxGK4+FAsDviMyun0GSPljuMs5v2peeyzuLz77\/Zf+rlgHktNOYcBn7HgbE9JQy\/QvxBu7atUxO1R2onDj4rYVgEwEwRaZ7K2ad+AmBP6HBgXcjwfBqo9F00qLKdE973C1hCpH857cK2tizQyQyQvwS\/5EgDWgoz+YHs60\/Uz7ofhQ8r8iccJsbhpI+ClUdIBeWiJwO+E+NG8ZbyEgGd1CgNpK2JjKSRSm2tICD3shTUSOPhwk8UD5\/vQiMXNDgFvQeVj+QRNJ7VbpTfEdUnOIa0\/m0vQziwgR1ctPGWIHreKXV93RihiGgyZjg5roMHD4ZTCnzKlQx3fwE0B9oUvtLKuO8q9zGb4yDZwxX692Xk64Vjjee3MiqxtPvCfAg42+IBV3g8AdRUmsSpg5TjFXRVf+zECRC5jws0wY7lHFQpShJeIYHt34lfUEqn\/nILELPp91r82uqbbWxHRy\/3RpJf5R1vl0CiG48UOUiKCbPyc3YIB4HZYwtDTpzzCu2E3mRirZ2duCD0S+jQt0KbEqPwVKo9NFejSeeTyxMcj1TRY5o1YgaBEcNj1WrFOS8Kvuj5kz2VTGKXsWJs1C1aYo9NRTH9maCCaspCooK3j5fOmqFwLVTx+hnYUmWjfTqwNKeD9VjighGD6eaLT9JkyLMrhiZMSZKkzARELx3Zws2IJHUz9mvmUh8vVX\/S7q3D+8g==","iv":"c21f6c620cb9daa76c290d0f813ee09f","s":"1ffda26cf87856b0"}