How brands can make their chatbots take off
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"a68b3d12e0cb6ebdbcd3509a33911970","s":"e9b20663225c38ea"}
Serious talk on chatbots. Image credit: Gupshup