How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"d4b897ddd503678d27bdc51987ee4c8e","s":"60f328635c8046b0"}
Serious talk on chatbots. Image credit: Gupshup