How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"b3e95b03529dc9269f287e74f61dc98b","s":"593e6531fcde1134"}
Serious talk on chatbots. Image credit: Gupshup