How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"4c48c7e30968706661b821ceaa9775c9","s":"360488f6625e609a"}
Serious talk on chatbots. Image credit: Gupshup