How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"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","iv":"f57956598b80bdd4a59d553f5a8de29c","s":"101badf31939f17c"}
Serious talk on chatbots. Image credit: Gupshup