How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"a23dc2bf5aa8ee8dab0a6d44c019d3ac","s":"6b52dcccf7be995f"}
Serious talk on chatbots. Image credit: Gupshup