How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"8415604b3e69989fcda547178f1121c3","s":"2826fa7935482ec0"}
Serious talk on chatbots. Image credit: Gupshup