How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"L6qGR86\/vT7p\/O52qmJ\/EXBj7HAs104qmlKCQNSXLs3u5Gb8j5EAsXJR6FXOfuR9pJYxGMGCtj\/8uD8+6y0HigVF08tFr8ocv4UTpxWc3ITpegp5pxxkjdTKz7\/g9oX3Yd2DAO9DXaZxC7FzgGjG8dGwWvZmg\/9gxU5g4EP5WODswSCfaf1BSejLN+RXYXQ0R19bVMPQfF6bWjThDkAB8PQGqMn16oQaMkRl9EsYKlBAmRkZMRMMuXMYm8ZohjGvSsoN17m0ijaFzavu+P2uRGHjYUzbHxRcxS0OyY+fSb7b+qvYHW0QFSPzYn+NIVezLP3P2GS4IfOwm0XZ4LBxxq7dv\/F6hNA\/hPaCeDokru8aXp52+UccXhupdfmLpN1x7W\/yN604xhwU5k49N\/wu3NXsi\/1aWLE6kiENw8UqF1\/KMHxb6CMctvLRPFtn6kq3xg8aXZ4KBJpHDy++RupWZNVfQc3940v2x4f9oH7RtCnskwnUAKMQLJYNq6m8Ofpfl2O9ZRnEGDLOap8i+wc3fKN7Mltb+UjtlDYR4q0U1EK\/2gFv6HcOd3ldVeYgrneaQAhjeCGBo1348Va05nBIoUK4plXgW97HDmfoAHlpm87V78vQvzalBK\/NmSj7D0noe8b4JTmznoc7+H1Dflzvwugh0CzqfGUX\/YkisMD\/TQg9O3oU1bSL0oYXWOCnIiPZIwd6CV+w6xfiu6E7wSk\/KnTvAz+H4x4CVC98VgcRHMOPQgmLKhtiC2acWNnSzpnImKeb85HEqqPJatO00rGEze+meadB\/XsorvP75iEtz1d19rUdkq10x2jEaLnj+K6jSmbxIIil940OuIffGE8siOf1m\/wGC98scwkEshuDwfNkHqFIvSAm376vswsiCk\/Fx3bABj+QXX+x71n46B1OsBOkNS9XAzsgQ\/YQCX0pw3gRst74KoSxmSby3IrdnZA\/2HcV6c4x0yPvzAOKvtaeuHF1ZGVmYotn7hrwsiDjZb577+QOlIWd5qY85dNVe0XjPIwHxNEEof8\/mq08w0FT+cD4DULfn75NXgglkOEqzvTD6QkD51YLnatnnZnKYQB\/u48EEqmYxUFpywVIgFc6icXlcbK6rl9d1o5cI72Wd9z3BK87ReoHkQrq\/OnrLI4KyX83drsfcsjZuvCbwNnFa5xeSG8Qkr2DRTR+d8dYxT3iWs6OkbeO1+Ma+Bhmi85Dbk1n5yDZCUNIzlDFiEP38L8CT4nUVdELCLLlmnJPYg+6DmI3wUAr1uUKf\/CxlVna\/qKmClZXsqU4RbJ6rDrNiftdcG7+F2+jGh0prlYcZqSG09m2RjiIeVbhe2Rn\/JfjSwct3lRywO0bKqbvaRRPm0\/xmYTOnZmT\/DT+Mtomdtt6kMjXt78kX9R5O85\/qMVF+WE0YTxHI8J9y+9UGgVL33Nq5xejxIgI\/eNm4a0jbWrr72QP4wZjdCgHpnWuOWeQ4zqgvqiKpu9WFAGZLvahe+rorxMAomYm+iL\/+zKVYWU1TeTP5pvSGzNuYr4M9jbexjgoOhUsI4DQCEgxTzFAJlwlB6CjJr2Ta7GwxgIdRAxIl+aSVsuLfbwvnfnEQRqziEC259ysxXu9W5m7pIVgks5dkvGeLrY\/1WN7iq\/sV\/LykrpTU62WW3tYYRXhJ4WiH00PTAS29kQYXg0t2UcjE6piLMJVeZwDZ+7Y8EY6zrx43dZGW6lYSVO2CxBMsrjYvwS1w7NwT17kcRuGhBYk7l+Evc9ugwoHEOmO6I3ubWTLcvxH9NPjDUlx9rhyqxLMXH4aWgVfWix3dzMYLYl0w18CXW1pF1GZ4M01BDdHn071oH84GV7ZQagJlO+lIfLJS\/h40Jimx3f\/42tUq9L4lVY5OxuUT8ME+Jb6laMM5O8219wxunJtPA5+DNI72vXCQPJG217P0seIXi4A517mTxEESaefuH4a5B9WgENISopgbwc7679\/FEoJoqLPdutqqw8\/gZmJad2ZOYiwRXQlD\/FZHbNDeEDlhKccVqe+HcLf2r5Ugi8dHd5sfJAiIs6AdShCGKZmAqVOpaua2BFdjy33LkVFAumRH870GaGWlMVgpORk4P\/iWZXTbHnygCMiyUtfrpmj7152E\/5MYL+XCHeGgAsNmwLI6yHDm6RJMjCeM6CZ76An8CH8m8qk22ijyHtvolrvXhOhfly57\/jdq7AhOPhmAjCxQ4v75Xssq0QqDoAdaWiSAsrzuGVRhSNZn3g+J42dbQsHeSdTO9NDxMchWKclTfqxCPG0HLp4rp5+PcZhh+v4Qh0JAAhaJYwGC347ibEOyVtd1UgIdfume7xXgTAxm5vYw3S67muD1tyxf9Jis7P5k209xGq9lWOdw\/nh97SSf5fT8GSY9JgwlVpK3\/SSkVlbwhjPHX8zpKFMC5DxOpB295otfNSu\/BQNj1U7yWJuxv0V9\/mVFblAulYpmElfd5noi0V82A+WbVA0FmoS+CKufnoDwnXvTsYmZhcGZ6cuYK7rkkvr+dfb94ymEJKV3elwf46EWWp2PjewPHNzfwQzKYgGf1E94jNvdfwrLBX1HuMO7Q1359YXK9KIYkZeWWWtDpQuwRY5l9WUKIG+pvS+bpMdUSWuX\/YFHz1eVtlUPXZEtp4Winbay4Lg\/R6NHLkd9yo0s1xmdLVd78GWaaQ6StsY8yZIu8pD19cJ\/IE6eNT81YzSjx3qkEJK2M7aZEmgy\/xVqTLy1yfLtcuYDRsxcJ9UfdSYOS8Bs5DNT9kyiBW\/4c+eu3GyV4KImSzIt\/tHD4undg+3kzrYE\/KzmSDhgca+9WGfkCIY2wPhdBJFeENEnp8UkXubYP\/tuxT5i2Ei2BVWV+T4791T2Z8bmpArqeiIVfdOgyFO16B\/mGmlNTVtLN8jgnuJiGlqUUJVsAH5M+9hvc100b1M8e6ZIgwP3nCK4En8tUfIilEkVbPBQuJoY0EtDY4kc32TLrMK++cKzc4RXdpYgb3dU9VwlnM7mnnaJs6po4UXL6N18DZjlG6PK7arnHnSeokWqRC5NeaCsE2YAevC8MRCN6SVaZStKEXoo82lFBn85a\/czWpNSOjmMhSVNKvLqTeRgS4fkKFV46mn3KTU16ouZOq8twWkP0BXhWrlNZF\/dtdpBlcXXXPlJxD2LdmGzdiITeVrsQANbQV5jO\/j6+W7oI286iqE8qLbLfKYY+tXfuyuNAwhhJgmnThHieaUZIXfOqzfI6O+IFbpE5\/XnpL9R+hrWYjho0rTBLZiBX5oeThnSZrrjYlqIpMLA2YRM9z6PRcRmWJmGOuc5bz9UwsQUpzMF3qXsHxsDnahNe5lS+GkJ9E3C8ozEnkSFeGd\/5wHWcUCPq14lP2+WEifhErbRqqsIFl9z8SWFXCfB1MnIvwPTRqkqU3+4zfMKfKy63yk5RfJZ0Q4\/dgUBpB1KUKNXZe+FXIGkiXWn5V75hXAHNBkAhfjshj7\/Fkm2UcgVjn6KurLqXRVY9L7KrLMouAmKyC8cp7zGVBi4J4KPzenuN6rzoB0vbfOPeo\/nx6\/sfZipiEtNAJIYddDD78ttFW1PrufH\/0g6hFLnnEP9lVWkvc3QaSCXodaSIYzewVI4QJFQe9YhdMcSL+\/GZf\/49lA1q4+DvSumZ7wbskXg952eD9YWwnsQNW9hVVq0HN5jgtm\/usqklJCV5DD6U3UK45t4qya3fCxs3BTZ8odXbHFcI7JajziqXPq7zsYb4wgz4VDpZ5oag1MBCNFaMvGyRftP56BaA4aV5Rls7++lfmCyeYp9ySABCVDjV2cxkgtILPEuuUsH8tUD3ouiB75jcKLe3znBmgmw8mMRf2JtcNEf1pHKbj56+y9OKsQG76BaeYHO2uUbiVJDVtanjXioHbQxbAbXxYLizxib\/V6XsEutTL\/AJ5zbb\/EZd0la\/meFIsHnxJyasqUf4QslWH\/M4Bhw9qtcd1GniThvJyJ\/Z9uU7+NrjLj084t3Owunawt0bJuOoxczAZTvdmHbevf22k6O8lkqyQpJMgRyKczfeEUP7JK6Tk8kMoP3+C\/xuLXMNSs4DQiblqG22veYgAtKqo3+qrrCYDJUCSqT0rw8dCvr+MgQw2Y5ziMbYEzJPyoQ+7MII9PX7\/0O1QbVXgry8LK2U3Eh09Ck116kj20rGheynzDu+asg0ReI\/SSdTMgnqdgvy7LV4BpX8mDmaZKayjcjk\/9gkn9KrxltnlFH8w3eB\/z7NEuAbC+hBA06SzpdYDZTQX9qkS5mrcNgzgKWgas32BItF9cBnxb1skdnvtUtGOmy\/WAtrdXip76w\/LE3WlLTRHe2m0AefrUy9Ff1GKROhbSTc+o5h7Zvrm3nsTdoxijvv7nxV1v8CgRGuVdjo6NnhtCG65+bPUH9fUpO6ZExF4WUokVVwHQrES\/mA+XUBt5Y\/oNC7EAVkvAtrGWesvAI7dbzx6XXeicgRAqgqSY1NDLrtq2A8XoL7OpgcQQKS7IoI9C6HvEVXZia1CaiMnRR3tkpwiKK3Z38L+jB5amLQFJiRRvDe2gED+H0y9BqKIZIlasv98lsDz8dWfGjfUB+1iBAgEJ3LPRXDSwrAmpuU6T5IbwGOgnvJ2Jof93xg0E02LPMTpu8EX5Drj92X9Jqy4H8RKciFnvHtJdKnOc3cvyxkbdi70O0dBRQrhQC6eR5lgYL4CwsF07xrZgr1og\/tH6kexhGWWfGEIVT5DfoNSjpBji0ouP2JpCcQnwm6MPkJYxdTpIsxDe1WZQklE6INeU6cTcL9cXQDZlCjZmE2N+dZi\/sr7H5t\/iV66AmMEBqyFBrEELn3Rf02aQrPonvaipnn3gC\/Ao2t27xtudZlXzoDMveJWtkypMu4EjidtEIogU6pj\/Ul6OlCvjlFYsFFlZ+2HpK\/2PRNbqtI7VbStkXsuCoVJerf4N4aE0JpRsI\/TeivotVg0OZxW8nBP3qj4eBa0RKqEAwMNE+txkJabI+kTNXse4biLkUBvdzThSWEpq10Goiimdz6j6dFvPhMN8he4mGUiWQi4IHEZM6ThW+0CmInX+Pet5wTlOmpEXwjEHR8MR+WLJg0ZsSiSUd4Ic08nF27o6+zhBcrfG0P8uV+rOZiqtRpglHm8HNfWpz3aH3okGcTkDbU66bMaNhPdSUFTl2mvrFi1WotsjpKnG71XQ6sbo2\/qQlaLdH34\/KK0F\/K83XT7ccZin+uEzGypm3WC5xSnRsslop13svvRDMKLx3z9xe8AaOz9Vlo9RUk\/tSNCWPfKmBHKwqPI\/kqKwul2Dn7BB6GgwOahAVR1CZojBlNPT4TNByZX6mMt0sYAFqnKc6D3eyCdrFwzP3q5uIOG5TO1O++YkUrFXiH\/PAgTm\/+Fy525mu5pB\/mPgMXUpyQt6VGASnUxOcGrezYMeS3j0D8VGVu5lo2sz4ONNR+4oe76TOdSoIf2Ec2RU2RzamBKsFhifDU2uS4KjTo6wEtINAMsphJi1\/YrTkILHGptlDupAxgaYx0BaTg\/qQAW3It3POxfPUhJ\/SIH+pvEdbWiDFKX2VG9uRA75z9WyJ6e2ThUtraVU0KmMQ71KiNCGJ\/hP5Hv8qlyJOacH93Y5plrxUEPoPOFbgJRrxmLt7FaxGzA2\/sQ2PjKYzufy3zoC4rMkbvuTvmerdTKp34h8HGkKlWpQPc2nldXvv4vLIQgrhG5ij1kYT819jZDPqT4KvEM7FxXYC2KCgAPU0PBj9DAAKqvREZdanhIO46deTr0rMQ2pGatv2w5sFayhgsiCIQddIF6gMnYcGlbQ2PY8PD\/lCngwwqlB8a1\/sBtPO4CarGpXcVZ3oOtIIuJl5ezb6Eik7Hah24Eg5P4x3gbQGNutEIQkVbV9oAbLWoJutvYI\/Jmsk\/op1KXUxmwIqvHx3lhWDeQfwGM4eLx34NehEMvQsMd6QLKQ5CQEmUwJ69qlMmF2wg+trEbZo0JXrxsjjEGIJidvYX2Y69Nf8tVBR5MtKcY4JjAnWzq98XyIPP6zZFd+ULLVZWeUdRkYsq1GMYSpD2D9LXY4gTZ4b6vkXznvzThQ5u97ZJv2yWxCZ6TCtPmYCQ\/jMUXbzl3GnWL46IZg7352MHbd4Eo8XPBUhNA7WRgEaqxl7K07zqCn1ZkhKYdoGJWmP4bVX\/W0RKgH+m87IgbngiNc7Ip\/S1uMgEftsbqhuMz7NTAj5b5bI5IT+5QPU+ueERAhaSoB07IymYERm5dMsGGLoXStMV5H\/qwMraAW2gmdM5ZtvZDtgQdq1ha6FUhFIUgrWu4wdW2OIVuWR3EWDZ4ze\/BQ7roF5WJdjusOUGw9YPLh\/DU3DdNi37+zii3dnArXS+Zv2xuc9IYnJoc9+OD4gunCo18qbHVkObzV+HF1Y66r2R5dJR9Ar0VTxrZkvIH03zwTXxx3Q9ItMaGbYy3fIRJPvvFINT\/VS8O2swcdXV+47n7sgRrbAMgAn\/NBpeUrGR+6l65s\/Pl8Sx36x5L5lK45MEgkfdg6XOK0PMNLMikLY9flQHgXCb7cViuv3WztuNYZQcH023YJjS+\/k3k7sslynP2sdfImxb97mOlXFOdczooBvb3MzMSSPbQWLUJ2o8\/\/g0OjXuCCmJsbdbF2MFGnmAivpksQDWiduKfa8zGF7sQnnXt6yMz\/deZlceih+kn5e8WQC\/sP6FzF2skI0CTCm1sGHRFP0eHtAoekPodeQDflkIRBShNFFWr1i\/1zEy0Ajgn9yaLe33uz2nsm5XA8h0ZXTyGY1QsXFDBC\/VHd3mbkOTlF\/2JxH\/Gf4InXXQQHfSxUUqRjm3SlIYjZSLh57HOD7AKWIkN3d7CQANesDlkdHIQZGdchVANK8PIs5aRAVvS0sN1M0RzjLpP7W82FCQcVaKBxzoFvnhnknhcITTz2kjLygkKVhfejTfmzlVvFSJo4IiCpVFlBF6jJGHOV0OVo5NUg\/CuLgCkOihsyOvag+oswuZ66y7QrXrtc+GhTk827u31GHzQeERRXu+XurIsw\/5vaPSf5P2pY0fji0Sb5EpkZHt94EpaAQd0qJDEBF2SlLwi5OkLhn4SDfktKyZ\/O91D38HYX+Hmlocea1LgH9\/a9IC5iLXnwY7EIcywBj2uEOUDpUSzqYVYUpAmohE6eP6Am6YaiRqWlN638GUHhXdo+cScPZqj4tWkmqBdvY\/nPMC+BP6Yt31dmVEBDMKVsfLYIBG8u3P6Y9uuAX7vNlKaElUrDkTNSOHBTVZbhALXWjCW8PgiKKXfQl0FKfRD71lmkRzf\/S91apUyKOZFBUvO0GpiXP1gsLNf7mfOjSNLuoQ\/HB5eUjzGOM3kCDX4IdXywcm8OERMRjHYrwvDWcazyZTqnSaTCFxyJbBoYrniyGGRlHnaFS0qiWbc5ic4c3xRM2MqduHAekArAf+S2AQ\/VNyOpmfIBRmIWJVyaFkXfqpENrsvnvM\/uvEVEuec04rIXEMPYSN5I3xrEsY\/JZLxmLycnqyqhacPpQT0iT21G8ch2njqz3BgA3ESFe19Cp4IbpNWmqEiSQPqzuMq3PcB0Qfzf9xYueWEP2\/+\/eIfHG8MGaLOxN8Y9EV2jHAHk4ZkvhxsPS2Y3Vl792Ain7Rr+WNSya7EEKC+r3iUdcdseuzE8cil1WGNNaf\/v3HmgpvdhuuPgfOYNR6oWXN4PPz7JswJTMZn829A5h15hUsF0l6jrn03qOpSmo0n1FO6DYCljBXGYiZRjPOLj5pK14y6JCw9eDdFRd+LMlHuOfD94uuZJyVH5ptdgqZ0YzsyM5fobBAg\/A+MqRkK5y\/pfsyccLIivy3Vbk0ZLaOE7x8R1TiAj2hlAfbVk2HDZ0\/BvLoLXFKtZwgYSQ914ceStTo9QQsYqZ\/iEiAzuaWx4j6LCwVvMcBpq4LsZUC0WnicaGUdA+tkTAfQ278+61jqYTaqXjso23+mW3d9N2oDv9LyvIg7PgGrJX5OZ\/mgS\/EU0dC6qw0ZVZOypf8HrZrAEHtAfvS3x1YRw4yELvsWg6jGl2Q922SubNRZIBfg7jvafXf1gb9vIfF2FKQhkI\/AriNnhhxm6SOv1ehtOm0bHgWYoJHd\/EQOyvHOa60GkkJYLxGUkZs4i7MRDOCr0DAt2QGUayEhMHXthjHFr+LYJZWvRUsUFAIhxihrm3DuZ5LxXQfP7R8IcUk0JzMWjyY+bMJTsMvluQkQ1IcWX\/gbnIlvkTmLZ7BLzbbLKihfq7PlA0YH+ZGshes6N1izYiuAggq8SABa1ABaY2dpW7rysHBktDDxKNZi\/wbXKutkfecmiXDHW3iKnOmaysFxdDBZwJyQqyPp4ZwrSV9QdgED28XugQo4w9yHGRqFUqtgZTHZEDtETSK17Ay0wXlHJnFfxXSJpU+Iu78Y3o7DZbQy9+623Li2kh1eKjvH\/nsOiJ\/i2\/E2+p8tynBTC5eF2l495tsOwKiYlpshuYkkT6KmtZ+96ur0rUeCubt0Tn2PhR16WfXGcwyGhtsFnhSOwer3y+w9G9pMVkQhVWVs5qSkMirVKmX1TS7L1k20ocZO2EivkGYlJoKEYZcK0FmbwDX2VKfgSwVsmNQrb2XV0f1m9LoMQMu6Ha2vMCFvSsFXiRtDBsZwWnhHA5sw2Pp0ZV+VHR8i13oekAdOrErO2I\/unxdozSoXHbC1Y4jNEgXVqYKXIL9rTmQ7XPQE4fgndTRVbC4fnrHmW7z52n3DtzdfSd2q2BBPMc4vCVVnEDx6lOSW5pZbFRvfw0e+STIWPn39UFFN4m4IFsvpAEzBimWOCgx9KjWFQufuRItY9vqMx4srXq\/cJlUPxcHXkoOn6Am30036S8wWuwZdkzVtQwD1Ch\/TaBx8XrXVqevbwJw\/BaqlkQ4eVKbTmvHegJApO1NI999DK3hf432QubVhEfKEpSZcNRwMnkEpKYJ7Rr7QrTaOtIYnpUEBTQ5OmzR0eTP6G9sGzfte4PWnB2nWKGUVNMFnXAJ+8ofXp4Z6msVUFjZpzTr4jWRkUzmie+UANpjm6H8xYvAAElucPz4ulZ\/OtY9JH5b63OZJ5abLZgAh86O8n3w\/XuF32jwyVIwS6BrW5Mpz56S+9IXceTaQZMnKFgSqYMSPRAGYjcV\/nSxQmkiEdpq4p9apYias52N6j6h5gp3MmPqlKAZtF9Dx4EvuV4MwDtz8J40pKGXysn1TpRErAIRNB9hiR8l3TCKQ8huI5mFw8\/n+G0eYUztMfDDJofsYVsHt8SaIVHd97lsy3m+AjoOw\/70Ap5tH3kOTEYp2ya5FjlB7qUaI\/SJ1QtYzfUPsaU8De8NdyEjtRwQ==","iv":"96bcb9c797a3f2ec28b667eda2eeaa65","s":"4748d53abbb6f5e1"}
Serious talk on chatbots. Image credit: Gupshup