How brands can make their chatbots take off
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No 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","iv":"c22a702c31a6d39977221948270729ad","s":"41533df1547fab12"}
Serious talk on chatbots. Image credit: Gupshup