How brands can make their SMS list exclusive
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"J+sb4hbITWYCkHel7lT94IjmJeI42FvA720GFHINT8xWqQUisLi5JyHuOzmdlfsptPA6qDDAs8s1vZm7webkzdUXEEms5fObL5J8e8nAPurXHKbayYPExomoXgflNyrVLahXneIIuYJcoy6BeJBxPe93FxHQ2n85\/aTHXUMSU7RPd5ZM4STpaUOWgnqUFdcvLRTbyRRVigpgKJX8moZKOw5+f2Xs24xtgVVolp0AYsnyVvUQ2NGTzXZ7JZ1ZkhEKTaK2\/58Csc1fdtPTf5qXEakIf4CCgqKSsYqxcnX67GPxkEmSH0CnKNcu8T1NkSPnt87sToKaRvi7FVmxcsT94KLdvOUzfuj4IEuJgvyeoJG33JCNRI3opw73Ck5mFUTmjXJkuJVYCjp\/UMEed8AkBSY9+LrAlDTyiKr4PCdvQHk4NNjBW4mZDD4vemxtMU9oVDMVuX+JKR\/zq4rHkhnGudbhcMy46shhED+Pdrc306YfUT40+MV1IXATTVlzfi\/hIBVWtmTUpy51LuMw+dET+w0uQga9N02MtTkObPAy+WzWYRsAA\/73d\/UfcT0EJ4t6XiuI0RXnlhOtMwMQj9cj7j0GGo4GluSMQbw3it9ONGGlUTxVhOL14DKf4HlPuIysGy\/oAvt3\/e6WaST1BVKUgswjlZ9wLwfgk7zhRGrEODf\/fy2OAk6TOY1zmNV0omOB8kAooI6lDx+yQctVtFKiH59KQu8leI+Wt+MgwTqUmXeepjj+USeU+7LJzI\/i9xcbR5A0vcDCrG9\/ZmvVVzztVbeHldtRqtEolVb2zB32pRZdM22WdDDcN59nzOTTIH4486orV4QZkCix4vC2d1YAhgjunA13XOc1E84XVREO754MtC99okYzwHsa6f3Z7WsDT7REm0m2ypofkCJttHiTqR3fIWPJtIgMbsGqzYlhXf6AWzHIRtOiRwLCinimmh2EeQj2rqBvCGIbziQKtFmrXUDPyB+PLbKnRc3mLPSqq1mDkRlPYeNJoLvR+IWRyDWDzAu1gWe7MHeK9Shd+LV4kg2q9p9BWCrTvUZRxrQVcQl5NeUQ4IeoZJE5nG7oHHrKyCmaacTxuvgTPc9NOUu9uO4ZXoec8dW55hRVEyNlz19xdDZBXUNnzow0voRBOdnWJAlIjdXKImIQ\/Vr9U2xrQGTg\/fD+kA07jodJOCaP1zOQhOHUbVpTPcXQc1XS4EvUsWkbAdWoC8PEYnO\/QhGwO+ld1DNuj+t6uxKOvz4jm9KGi4OUhODwCUCsU79oq3D6V6Q6zXtAeimjhFuMVzYNUtCGl6erwBUKJNjUibJckHc+ngUbye6RZUvdaTjntXHHn6VCVhhivVQXSNuHC+3m2ihDErU484bhdpdIbiXatWo4V\/FSActLCTv5smKj8JEAqfiV1yZVO8cvpZrHc\/4J5qEqgzpw0NOqDCOyPhhXMlTm5xzpfjpDXwdJVWpdMQC+sshAI7wWmaMbdozDEmTog+LMUbWv9EuC87rOM3f6QaJj4oeB0VToexIwdDminOspiUxOApU+Qkv7g8sWxb3Heaje7onEvDjCXrsM8kqcDFkGZYxvwjYyEwhX6IYC\/gcu2\/W1EmQgFKZGD+GpNSXXayXGBM0Yr3CSGQsiaraqtdf1nGIqJG86BtWU9G5vbWq9m0leAeSsiGlnPOQbMTUbGPw3w1aVE9ekhekeEoIdnLTOGAheBvBYKeVDsIVUhMGvkkEDRuYyWxy4vsxAXEItpsDx1PVplSIVT9bZuhk6YfemG10kkY9Alj4ColI70GK3hJsjIuFUtKZEJnpw9d4ZzWnQRN\/1mx5F6maASoj95C77aMq+tGTAL6nWmvxheyt77jC+j1dBgvcT460rW43H0SM8HzsV3YzWEf5fP1XlLZ0kaUC4vMsrUu6UF3F04aXO94S4l0QhstYQQZ209iDFMm7sr+mvLYg+i5KUUJawuG\/QcOC4AU1kHjBA76pft7M8wrRwww8uTOqxd5gw369mClYt7nuX+\/8y9Q+R\/ang0ootROF3MPjBlXA5bVEH36Ao7wPLtlcesCilmjDsbirx\/Yi8gGP8US5iNBtyq\/cUt0GWi7hAlm7EJx\/Q2S0J9QOewAx5IOSomJHRb8JpozLuXLM+4W33lNqa+M1yDjpwcOjRPM7EfsHO2Bz9Af0il2xwTysVeP8TSF3Wr626E2\/JsXyz2RStS+TgdqzThuoHLoIHEgbDJm6I4HsfwN\/Ahb7yq41iSYFEBXoEdXPoB3D2dKvUi42D2CuFxb0shhG6psbbLfmsfMONjcgx4s1TtclERgega4qcLNu5ql20V4q5I3hlGaFh1YXBPG81zZbdS5Q1G8whMHwNhPifc+4ZXLaxE0+aIVL8qJJsLZAYICmq7E9x5GmHSFG38Ad1Fd\/c+aEzNWv1fYIWLDYexOkAyBWGvn2ytblLbsDo5wc\/+OHuXn\/MDGtHNUYhUE63E1W0pvO9F3B+t9YMgSRQif4\/Piutb0CJVrbOqpjLTIObq6g++4rmVuMw2e50SYDn7Fu+8kKsnhbssa+\/62Jp7dIFlFP6lX6Ac5SAIb5qil4KLzsHrZLjWXquznlF4n0mnLF9lGu0p6TeoNkdl1UdXD7ODlGZ3F9JWbJa5gk0701TaX1Y8S\/iDBO3lVmIrAB1R4kJ\/Pq2ahWg8o6+2rkqrxa8R7wMnOlvcaBzOhIjcOgS2XhLZr3KJ80ZKsl5wR1Mnlz8VsFUKGTs9GC1dLpEkUZ1KzNcM79+vpQkBsD2JKXASrk1hIhE+9onYG+uDzOKiRPzAeq0menL7HwCcoMxownQXs0XfiUcX83Y\/gf8CgdRFjQnXHy7OFlGtJ2ZoQ3922JIfD7D7jTWSkIL0TOKIsNf9sd\/JLCQcdJSuJctafX9B3zFSVgZYHBjOCT\/QU9MF5eRjacdwgIHov0VkqGgJCxAxKuNA1jzSlC+RbSQmQbxika9PercPVne1wGkQWz1OtomFWCGz7C3MOGVbmdKJNZ\/1PhGRezUmI+zVhpB98AXuxY4YpHUAD0nVrVBuH670sXMf8R0B91s7LeEBBtDRJDJTmRMyUB0ny4eDZemg4tPnbTq4xxXD4qzPl9QrRaFuL+61MX1aCWALrTkC+wkm5+EAfGWqvun43a02CUzVdAc+C5Oxbfp+4NO8i4bnnQNTnVfOGTm4Xzutf3l6Dc4fUmyTKXzAwt4R4cJOjWXTrn3HELtta4WIs+AlLeDBz0ex9tirbU2zAZLaPWzgXinPGid5DztmZzPJuc8uP9f3MD7NjLx5Qtkwrnfr68rrrxIBXzV42TWEHxDDov\/eKQAQr5WHZTO17cF5Ufk4yos0ZuVUKgp0O++RvFDbt69KZnc7Lsqw4H1kwcgOzZ\/nudaQi6Nc7mewu3ll7PB1bhl5O96sxkwg5IHKPW4fXTweEffyfJlwndU88lBaVomVw5eB2R\/g96pVpfBdixYm0GTZh1W96wxYJLOddI78ZADJnYqLY4yHft+fxut+wjtF4tWygHnJgeQrLuf5im7nIdOZWDB42ZBq3XUL15bYA7mU+YcsuWSVX2N1zAO1e6GEZ7WC0F5Tp1RcHmJ9PMMBenTt1gR3zNQ44mZ6PqCUCofU0s6bpVd0KH7COWu7mTn60Spm0\/FDnrHZ0nNzrnhjXYb2BmEP08tTg\/GuiTczkYpoVJn7Y0mOrJ35nhXaQZ3bUB3WhWM0i4L0TrPdjP7L5CNzl5g9zFaO49HkTGSCPbhRzb0W4+rJPILSoA+9oS2ACvp8JmtEZJRkNb7iEGCzSvC8XepuV0Sl9Erj8d57LvVFRck+FwEApwO\/v3o06fCPkx3BUO0ZLaMN1ETyA9nqf+3jyJNlnJdBsr5Y3+BFP9aIB0b5GuKuOIFIoIzsGMDb9V9RCdNEXdWjmNHV6GVefUmAgywvVV8Qs3f9fdg\/leHjAryjOB2CBg8ro7ir3fxw2mdZPkkgmaWSCnTZkRXYMMBzZlTvGl52wxfjsZHmjy\/O4ltdpDskjW8MRHu5ksxdhzw4uHS29bqrRDUV8lvkLpS7+ICdQiIkFdP65OPYTBPFKbtNQ7g84+Bt0nMmV2kekxwmz+nrSZZ1QoBsrEMzsXLHY7HVVpXppm9wEHlVZjza3tPTUANRzajdNUy\/AaRw+dbz\/ghlZ2XzAvNXkM8nBiJY5DhSDgX4+Oz0vh+fuZUw0EEAZ1R94M5Y+EZTyqkF25a2MbCFCZ6JutMyLGKCKT0BvJSnW66yL2hAfDfc3iuR\/e4EcTZ1CiG6dTUjvVHBPYzyeR3AOB1gTUXRRTxBZ2NyR1yeBQJ2P\/HFxb7ixzz1KKpTduxQ1l7VIls\/N06m0Bd5jc8ymyxuXA2laqnHk9N5QCgG97fTaFFbsjHDzTnMvv3x63I4tLnmtsWyZZy\/6qnwu8mw8Ugv5QauSczE+xmuLDWzffoAvJSNyaHNySjsVLJXfX1FCFKcXHHxpcf44h14++9Jzpc6ec2kFJOlmvGfkOzHHuBmqRlBbrrWipUXFKXHKUkJG+BaqjJ6XmhVZ62jzo6WhTnLBzjFCiaxxgdE+WNfX6CIzMAagfSMUBYTQDv4Ud6HlVDd9x06X4hFmYhz5fCfLNw0xZhDTaJwnySdBu42blrjP3UXBBp7+5\/s6B6qlUApvHgE99Pfrn4yoe+883BxS0iQ2qIByzksgWyspH0BrKcZBNRm\/sBdRbKogacnbMrsTi5qTUHZ9Z0tBXuma0UU9iIt8L2yIbAYNzXRpvW4sW40d4Fh8GRqlZUCuNM5aQDG13HTqF5b91I1TWikYBaJ\/b\/r+dMfnpWspTbvgiUqX3bWNQ2Swpzj7PAf8qRe3Yz41NmiZnbL87VdNO63SyXkRb27+f7UlzQOjX5fFoM9eRJC\/vUvbrp2nDOdzn+scHyUfDUiHYiMq71zUJu9TdybEYwGwM2n\/R9Ad1667dOLomUUP\/2Juif8JFthO9Sw28C59SGSbZ4\/zNbr9Jnk6umMgFucjIHDOu0WzQ8PS4atq5U+kstXImew7Y\/C+y47CQEj\/dXOF+y14s8DTHebh7aA5B75GvkZJDMcSHA2nCShp\/n1y2suTJcoERD9OTPyCsvf1QGFG+i1R0+jMRJSZba3QxKegCZyYDVA5Cuk5nbm+Q1caX6oNyKnHBroC++03pup6eIroqqhR+GkJcWYkh92gIX6BiH9nM2ZZPL08jUohDFJUUxy7ePcUY8KH7uAfj17+BPuQqNOM7Y6OlpJlJpwaS2JfNdllUIC+OQjMqZvabfCc7yQmtYvCOdxISV\/\/\/x9iWgzMyKduiMLdJqmyzMZw19rKC35GvaIDrjsu0MywE+aHAkNCZ9k8uaVZoQkv9XimdumirvQ\/EaKEn+UAgoTVKY\/H3BB9aNYZ7dblRY5zt99aGs8tZOfvpeynpxu6An93AoQW+tEFAZST6wuz0ouGhA6Yk0dZK7Ap8hgGL0JIwSbkl67Iu5C21gvabtviJcXZeSpmPZyd3GqoGNpHBEfI\/6WCdCIZ7GkMBRFk24fR5ffN1yHG\/K7KMLW5iKBpkRd8DIyu0XhmHb2oFdDIId7uMWDCMcnifeLzu3OMVU6UDWSu0aEJzx\/IVOYwwSbrNHk5vI4Jt666dS4MooKaOAI73TvsIYEYQ5fU+pHANMtVKMG6XcFCkZxI4ksYD1g+2V1\/LvtZTAfZsXdBSG1pYXDYcCb15SGeUP0zrs+Cv3TW0u7Pqt+1Wwn3avX5DWgK2BQC24ZaEegeBiWTdVZYq3xyWaApMhcfMLQXx8LlIy0F3tDj2Rp7yIqCPv8EFG3EB33NzmXyjbWGW9Nllrtb\/8iPw2PPZ4Z2iULYP17X4mGd33PzAEzUFDmtRkDt1Enr4fMiuBl4CNLKQFFgDfJBRlIEn4Yf\/izANv5XSdB5hGC\/r9THi3l0tzH2X4r4SuPjCb0BkLzQThE76zzYdHPGzkgawfeDe7ClJLI9CAuHB9npNA8PmTxtMcc4eVLYjvzSfFPTr+7iV15KUzHsDGVgu75QWADzTfII4Q2VrrNKSZvBDli184kpzwcgn+3xePoxX9XTcT6p955eqhamWckDh1lf8CGe\/6m2OI\/XTuxWNLBeCrGmJG5s7ME12OsvEhx8bbUjwN8x5x1pWgtnC\/T664hWbLtz8KyzTUXuYL+xyl5dnNS+t0500jGVAhiR7Nuz2fYR6jGek8T5\/5qezs1WfmXUbi7LLZHtWlwAYH8hqLwrvcqdoN2a2u9cJ9PL5X1FyzLpRQ9Dh5+5Qo59dl3JW85lOIPy\/tmKmzHBcHaG7LImhmdcQPPM3WM1XFImsr6wkg8hU8gDnhvJRqwCCnO+BZ+NTfqNDVUchrwpXo9UGOuPAKPWCrJfHaTHG2cHpg1Duk2+ibuWByNpSxT6a93\/xfQhOfkyQUERrtDqfQV8GDrM9+rLhGzyTqS7f527z9nAiHrHHp\/Ie1R1mu0JWpHufMf0ulmufw1171pETP7eHNa7xBw39NDYFEHWjfkb2H\/dmwpwDMFcLY7ufapxOGPPmnmnSknHZunwCWcohAM2ZGhiEe6ZBW18WtLdnt51WM9KgJ72ZLiv\/\/joX8S5Da26\/CXEyzflUgI\/zhtxeENjQVV0ZKAs6kH8jPFcfGHI9mlHCIf9cqOlmGDMpGloFVMH64H+2DtbajPmfOvh175Vtee7GERM3zMxYlPfHR1+8NrjZPKCYeFB2vbzmk\/wOl6q715xRAFfwZ++lHyTWTRyrYWD5r8lW9N2wRfoaMeEOrcNmVrio9PymWW\/32eAzxdDdAX8tWePHWOSoyzlVSsYPmDeMFOQ+FtEARWg0LqpImSt\/KVRTvMCybEu1iuEDGxMMvVUS8SHzfDo1JNp3h+jSdrU1FJGXSVHnYgvflVR4ZbOEIrmzbflYv9U9\/7TnAQHA1zoqrrN18\/FqV1M7b39ftQjpQMXMtOiph1x03c+dvB2JOXBnBilU8l9rzIEAzw2LxcyzUN9TluSaToaiJKc3+MOHguFE3PgkUfPz6LoNGIV0hOQ\/Kb7br8qFl2JBFhcxGGNMhg1RaajWD6CiPVl8VX3M8T+jqYH4tMyx6OBtV1xTedTg4MXNUMWOIet6higHOuaBPCSg6IyRaKAZZjizV4LF2Z3LRaL8ihPR9\/48A0uxBct2ts4OGAztG7IBT1\/7jaERnIlZyGzP4WvNGnvn0NQT396c4jgY5bDsXBrml75752n7+IS5PFRxptrpd05WXkFK7cdpKLiUcyuSjdWCjZjQpn8\/thI7zfgFQ\/ozxdOLvg4pHRdyr7ZyOcYjgPf8w0aG6y79GUod3ATndDUVgIon1fRDAg0AL1+7i+n4CFc\/nwasorNtMDtFHQ\/\/yCG9FwvO\/PRxnpZV3enQDLzJ2IC7HAaFOB2P0wI5cVU\/oALLfaPI1grI3qBLwdblNYlG\/9qarcooZXLCOAWsFIchtmsgvoih2xOS63rAy1ZtwbZtubCxHRP\/LXoRJ\/nlxV2eQTZQmKP\/vDER5rupOT2Fgw8O\/BZdYzFDUP8OfE9BOn1Q2Flj\/CkDt\/rSx6EG8rEhKcuOvdkpSkmOknZUL0XANul+3x38AlUqltHz23BBmVXxosctjodMS29fywJyyhBLp\/UeAgUIA9o5tMCgd1UGNyTs5y\/Uh7HyAiEs3PX8IQSshp\/SyAUOfE1pD2fk3mEhSabFEmAVI3ZxKhwmvO8pGlZ8Dhex6fNBsLKs6rt9pus7bqE+oupfHXI6RjDdFFcQODLktPpXJ90Xlqun3noM22JdJ\/w2e\/S8jaoKvu5e7oYgoZW0HsOafRtPQ+TfGlaQ8SRS4pgUOSQU8yMJ8osZBBZMY0KfYMjmDuIFqtAR+I3jDnWnvYLn5sj+0Yi1yD+IcfxTKyUuuo14s85IJKfL20dY54xNrO+7Wj+PRS\/rvifLoSUfGzqy0twAzEW6GUM0rWqTG678LeJNXO79QyliNdnmIktsV7UGuxQen6FGaDVAlcS0xISdIMGmhceWtCSEGZFFqK3A2Chmwrh7NnzQZ9ssKCSbXi8U9+gBKu8jvqPWkYf4epDjsvA2YFBQXikAVtN7mjsHj38geEE\/H\/qr79\/FZkEjZVYY88HU9oLDSWtaNjO5trK0937RCRRAYO4tKZyiLBHrYQFTRgtLpJmDBpqfVBQzR88OMsl\/Y+BpCFqUSYO2lzO5BOGoo5OQiRTm3Tjsk9Bhm2q07jQnlKNw4h68GC3qLqAjiBUJC2b+truqc2C5Cr2bmWKxpH4V0vjo+Rfla\/WCM\/vF2dHnlwU2dDdWF\/sobE1zTTDP52jvrvlh0ItdQ7lokxd8v2vRnTEZJUW3m86fqFMmbBkXZfkVHln8X\/Xu+0t6kKASR1jRV0K022i8Z+HyFhYQzlsTZJek2\/coRuVSKoUybJ3Zfg2Ji\/sC5Tlo3cqgyyUDn9q9jzohhC6QhnFftJVoDpHMESPfIXnX2l4xS18o9tft4Q7N97sywMcULiZLxXhRdzeakMjuRpJ4fS2rtpMSQaE3O8juLNZX4wiaZdtI7eeiVvZYJWMPZgWP1PhNvDEUnWbM10yN5IJSQ9817uH9Kxr8YBf1p8t2bW\/7L5yriqy30xkYLtWq5jEOfVlugwzKctvTe\/4+3WutUzJaLXCC5Nh7ZJyBKAB7hzA5fip0D1cRs856k\/mIc3JnQ8c9gDGucxZ6wl0IWbFlbhpYADpCAHZbVm0vn4bhLg1CrR8MeAHxopNFWx+pIaBQ99aW30jzbYpvEuUGFuUwZ0wR5z3d\/VMOwJRh2\/vI5Ehn1p7LDDO4MrOCa+3+14czmZupzs\/31B235sjC9Ks7SJJEVtH4ymqeKK6Q6Pxh4IuTlosQAfvpdHMiGHmMQFg==","iv":"05053105ab6f6e5d4397df43dd499b13","s":"4b2895a0e6cd1c7a"}
Exclusive ground