How brands can make their SMS list exclusive
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0c1605664001f2907fae918d7f8bdefe","s":"29cc6ccad8b0116b"}
Exclusive ground