How brands can make their SMS list exclusive
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"AI9C2eGRekoOK2CrwmgfkaIbIxvPbS35Z9Jp6MBMZDWl97HRj3gY\/6t7cQGljDKh8bGKnVfkfgdBXW0W3xyuj\/y3RQt6S5ZIZUnxYDysimYv9NIFpo5InWDBt6V4gGBYu+1LWSu6n8+gZ3xn6CgTRq7iYegt26KXME0w1M8W8RR\/KupxQNtQEEuHO5m7d7TZ7hh+cMo2COtx0EZYy83HC+YJk7b1nzsW13w4Sl68G0HHIEq4zgVXrAaVnvUPEdOyws5ZPg\/U6QG6mc7zewtxg3JdmkYqjHn1mKz3puYaLFgn2RLISS38jgM\/BPiEFbrjcbI\/vgJj8J\/L8FkBOljKn3E5DN1iR5JU2AiHyCnvlqzUXdLieAoFajtlzuTMa3EV39AxRMjvGBa3SA4GKy2D9PDEranS72zRnhezlnqKwvLqe1nBw85sNdo2vd+4YWodfq4ZVYxWMmyHZRrYOrOeCY6t6LjiPTo32iOfP6F5r5v7tAn5InEJFrpkk7OyTaP\/qMqvY0DtG9gQu+c9OjFUfpT3APYEyn4+PeymucqJVfGvRkTGpmVnVlq0tBJ\/f7syTKDGF+ZvmBRxhSlkEB4KzM4QhON8gK\/WocRSox\/drbx5r3uT4D8XTopNUz2XC8bzpH7Ke9vr75HUN5wCKAwEMViOrtwX\/NydMr\/g2GNfGkH6PpHovajIUoY+01R8hDJXjV0d\/\/nm8N3DNLoMuwM3J40onKsooFgJ+YbruR4mPMTkfRB7oyw95nJNvrPeTiw0LZyPdP+xTQjArRNBXpnAXf3MiuNstLPFc0n\/orbASiwKMH\/LDE3gn9VfLOVcjztfAtAKWFVpc001sDINQu2POsm0P0rXMsp+hkK1okjxpZzBnAA0q6dFoybFAXaEG00o6KlQTchD3nTlD6lT7IE2WMNxYPQx6VKexg0yflKSnWf2BKER0Y\/j5W97NtyXyi5\/olOElnG0Qk4zlhmwpmWQDIL5081zNyz9mj7gNwrKUYXKWBlPcR9vOlqtgB44NwUHT3GEQsbu43ZyBJpKHx25c2qEFqPwLra5qM2V2F8r21sexxoQODXQj9X1Sul40SWiHqLIv6xayF+qHVXoHg+Z8iOZiiNmIOmWOh\/jxOTAr8TPbXK3LYi3iXGeT1KXYU0uQHWkd2e1Rq+HNQVmRLasiuTupn\/NOyxpQCwYxcYW3U8CRPVPLgw7mnjxJII8aSV1def\/DyisDHWXhzdqcPoEthuJKQoQErlT+KaRUORAzO\/iQWs9tbKcxcFyLZ4Wxy6Mh6Btm7ERMtgXr8XDhLtON9+lLbX9+kzdm2zzxp\/vSDujBqSqgLr5hg5aLlAIqkS65WT3\/Jt78GYwfQF9Ex66+9nkkfjFyP\/CFAbYy1NQJIZNX96bGrktXxPgKrgh3n2ZSj+PWo7Ia+AVnpS6+XGApaUNsHMc8p9IDMlcTvsXZDT3nl\/i1vJiKLH0C4OnDlIh1cauHIRhzMuYtuXROcwGNN7kxnwiVuLsZRjoRwC3tKCVvHtCj6jU1bvRuAt7Iy8eovxnAYo2Hb\/l\/Q4kFXgXWqFeIYQWYJbnJEXktwqmuOEbST2w19S2mrBZfod6LeNY+2of6eeg+8SgxgxUS5x+0PwKkH6gXAfrHCY4uRaTvqocCo146Aew8cE1swpf0S2tBYJEvGba9psaQivYBKs7L9PA5cNhNzb+jq00KZvHDeJHbWTknnFTd55qWkcksIH+RrYh4\/PasHMRKeJp8vRR5o68n93Rf9MIEu5Mus1lzgNFQQOOekdw8X8PQXG3UEBVnQC7drYrkVEIbP6I9+sagAhsaeNVWRfJazK5lWRtjtDh2ntpR8HXOOhzZO5FXvemeOmEtRuqJ9JfAP+YLhQX6DNABvJrWbLRIDkj9PjGg6Box+I2Sc0B+WdOLmPiCYbEXOnKeSG0ujjV2RI2jjd2NpUk+7TcxRwLyGBQy044Z4kVmlbx7RwlsmfBegF8q5VFE0hMw2JOz\/U3oAu6bVNZZ3dUJLHIBk\/6HhxvZkfhMaqpqLsmcDy28XY7UB1JVq8IyNVtQp1u9E\/MKmjINf6i10Tcv8iP6Sz9EH586rkPz4827S0AYlhJbKfeGSf+3RFx5SQINLwBo6niO+R\/vN+1vAqFAs4seGI3DdtLA8ty+KiBJvglswrO0ByydaCg9j4NxfFI1ZLP7c3OUb\/D35PU3JONwUShPJihPPf7\/pHTTJ3SYZO6pMUNSOp5RZNtyFrasminKWLEUl1E7alAbgSOAAQRpRyRNn7fYZl1+4firDmxONjoynrd\/zCh\/VETw2UjIUMkZDa\/D7aQltsi+E6eIUdmQ2qJdLDU94O7ZYJSCBcZrWNK0yotRuwStzrl08SGjHB10fS0oWJAL20b+NKW28tXMpxiRsa6cib4n2Hgb0\/O3YRjeH1TGM4Btcya+EJw7T485CJFfePpGg\/UaRR7nspsvHboEeBlJSxcBj8\/vy2NKV\/E\/r8\/W7D\/6RJ\/ZsXk9eT\/f1+CdOKke3Pu97VWhdfXQE2on7xcO2Rlq7QQjGl4rhD4wZEYfpYgebt0ZPnmClBSWWSCpgT+4qovLhUHxo9R2Ei50TlxVTS7AmqObXzwwGCYCp7ycCiwJUNimigcPvk8s8hw2dW8OkDzfFu4OfSYuoPt61eg+3s8peIhuQZEgzEuhPFG7HcFxAR2oG6WoUXH9RQl7ZLuwNQTzX9VInL+qsk2UmQ4klK1GwL0Y\/eS+rI\/+SthzuxhjSKFGh31lSkZjDCo0xi42+XKeekzdBdvUlt\/3wzC4yP51kZb63Saao7viMTa+bErzmzM6BlYfXTYN3UO+CQknDgK8NCqlLAO7dqXClHscbAf2dzzidQGrhjP4ww2GvloUZkTdqI3lJob99djafMXLSs65nGNNE7SFVlBFMnLoe\/qpa5bTWgCQFdYE1+j821qPL7FNteK+xj6qBBvdI9+yKxfpCnY8bbkMFSHaHctZU3g4F+qwYkSJdPZOZMbBwwG4htYLLNuwgBz2Ip7nI7FFjXo5wtEToVxNnD++NJHKpK0TZUesmyz0jDJh5MsXJXLeddKbHUPe2p44rEV4dYrJoay8z6kpAZpWOJrcZLEGBAjbSwSCAAnBzcb+A6r\/JOZIFS32rsDqZVSdHMDLTLdETVOzHG3xZsIYLA2iBqJ0Wpw7su7QQzP2ge4K\/DvLrrCPaKBTj7FmEiH1eObdHT\/4Ws1cwoGO4sELtqCJl9Oe4c8GELnSwr7Wjh7aau85RGPzFZil8ngP1nJXlkQzOV4lykuVaPTKxGpiNvv0XbMXAiiwRlXeXqFgNjgR85EhOFRUmWLKfAcXLzBbYwOg\/ZCwd+B8JyJ7\/dZ4A3Bkf7AJ\/hduaW+oay1G+6gYXswewhvBI5tMVeMi7tzhKhdKU9nTtjMMcFhi6DAPlSb8UBwhVl+F7WuQI2LhIAx0qUrf\/6ZqFid+Re+2ykhhp5yE4YY84f822LxGn1mWaj7LtXk2OejautRdIjjgGJcy1wKCgG2tOfe5JKxUMcdt4UGJCTHMEow53WpyfRcznYXLir8fF0JdWcuqwP2vm5KQvaBjIX0HURddSqnLZhJ9M8ndte9C5FvuOzc1Ba5OA3WT6RcY3G7G7EeC8M2nx8DnN\/gt7rMuUpOCVGlC9bVYczAGZS7jJF4ha5rEnBU2UFm8MVd6ADDoi8x1Vd\/lIzbphVVPYDGxE0rT3e7vWG2LuMvf8gNQB9P+hgakd03VZ3GSTYhGlANJkrK156q3Xwn65\/sGZrSpO1TQtje1x40O1C3ncwV0wCqaLw9RL2cPJMtTlnKd7tLTYs9ywEgsDFsQiT8opkt24JmDEHo0DGzAWgiVxbEkZEe00GzMP8VYzAWUK9iiq5IiDmv5m1DIl+28rmNH7SvRI\/aWyk0kOyuqQ4f\/VhsygiDQB\/zT8ecBcVcYdjETAJolQLws33cX+gzQgoEKytRQiRJ5TReCETGNGV\/xTK0znrPnW57oeCJDSnLO7RSV02\/ryJFdFtMV23vAxB+VHZk0lZSXQt9893\/MHPGeMnCyWYn+k\/QlfavX+ozmLAWGo6vhsTllW\/QXMqwHH7VQiirVJYIbuMLFFU2na1iXotVo\/sElph97OUKWQr5\/AOPzwKkwISk3bE9X76C89gojKM8JNpiIhvZe+zYpxCM7\/V+Mat7PCOMGH2TKe6Oc6iaE5U76eQE6SJYOVH4H6dDpbNUEO2vg42mNjjurQ4wONr04CMU\/fih4gy0AIoeOWaehw7DTMKWLJ\/jRVVKb33OhWGJEgq55m00mtMjVl79NslUkO3JMYUsevxw3UlnM5Cc76dwP0jcW67Uyk0zb2pdrPSGvCtkDsYEPYuFO92JCIm5lR2J8NtOHGMfAcrWZv1K4rMT\/+l3s7wkI8bJXoDQxtUne9kfQX4TkavRTMKD1LUkFEmBk+uQd1kmMWWlu\/uoiFA2hIaqrihioGT2dmY\/wl9yhNAReodOjRRE9HuTWsJcYpERr6GCikjTxYWGnMkxNepjfsfxxu+OdWs26dbD1XGkVfqOVFX1mJXWEAV0wreoOfEMAkzmqwlMrSpdxRd4h9gXxAjyz9MJXPGuFOjWYM\/ebI9gxHNu+vnMUJ43JffWwBgecr0\/SNkqrfBJyKYvzNQVf\/4boPLkvrRoFBEJmb08uonN1ufqfd5ZR12xkAVHqjOV8diD9OKUWt4rNbJo8GfGqfuGfRHcshsnZkwQHFnxliSGNFmtO2MgD1IOkZg7nxqHpmYNdCAPc0UB4LmSANNvsmvzWOhNZwWp5M61lr5qBU09jjNbg+m32liW1CMwKbexKIkjfeaoMQNuWOiuWybB46Bzon+Ae0iZbQegcHeD9NNLa+ejiDxtRta4QQP\/1lVUSR+L7jDuIG1j+rwCXFSwhYZzcsXH4NJKynLwgwwpxKKXvNcC7aHV1uKfUOj2JQ75w62QmtcfwH9HqgiArBcATPx3Bz4AvyEJWIdN5cKBKBcQpoOxNc526I2yZnOcyD70VeDGKg6Gl\/3DLgQRglPzzuMKDBET4jjhwJpp0qyA7BGnVzzgR1LqiA\/QCPaLalISGo3o1oqGWsN3lGrkstSXEO4QCM8zcdr\/P+MI5HAu00Z9w6C\/G8c+6kyQe42QxgSnZDx1OQeTXqdNNXlkCWqyZ1JWvpD8OyXPH1MCG8czPwfBsP86mtlfbKnYhBcmjI55\/KWaIoAZAL7RfNBLihk5ehdyDYPVOisJjf9GnCA6V5T2y1S\/VYDg7Z2wB+Lwn5wlc3iapg\/WhpWAXojVpkPa7eDEYE7ohtfgQFyjIYoc3qGBcO9r8\/OtfMAmiqkkWCIbA5Hwmv12RFnzOg0zMB3fcya4Gd4DbCQlmigzdhK16frVRo6PbIvBsHKR5yWJrcsVILxMRoV61wpuJisA8q8eLP++ILLLwMbvmIc1Wpoot3RbTbJoip1mDXl+bKlfdi2nGwu1gh68UW8GoxUM0gPo1ekNRlXOOBCv2HxzmT+hgxo3Zi26kSdNYJWiPwGH5QyddUqZ9bmjp525M9J6NjX1dQ\/tgWgIPe9Jhv+TWC0\/Vekddw5vI4Pi04U47\/nq3TUasW6J+3Mlfb8anqIW+Y\/M5NDLocO0r6UIzCnD66xZRI9BGTbi6TRlRUYko5Pjoks2pqjwiHNarKdLNIxFqccAwTqN6k17MQageQSFQ1M21KvxMKym2gHsCFnIRVfdqOjUC8KQrwc0Ld6+AERkZyBppPnLBQ9bpQCbM0xhK+EYl6uItZPFju9wwPIPzRcNhiEUyp2sUO14ZKnV5HhTja2nQ2s+BoWJUTlhpRCo4cimmcHqtFiYpI9luFSGTRinH6ykTh0IuwaVo3G6eCwOA1IqQ5o17JGDx21TAwuIs1uvqvNUTIilCqkT2hYYmg7ah7B7iZ8uX+ETzQ6EdW7MGzFjFKTccANNQHphxnabKdcXeqSNqOKk0JCRWrpdlj3jjLJOjHRQyoN0HRPXtmwHkEaCHkK\/opBhsiS8AaHdpkxsfYF+sZWGxvOu4R\/lh0EqaGAMn5xnbL5F2mfGEee7dbZ\/\/bTOARh31FcAScRnc4rMbhUcCPiMhKyjKqETcEYzvcDq2p258lth+B24hExRtjtsDaQZACYREBfQHTcfVORHcWoFVm8AHfXo2etL5EccHXoBOfXBmepHkidgxiv6OvaL3CWaBUOlzA\/8nP60yM0+\/GXjhnsxOf1\/9sGh79uIIdv+k7XDIz8\/2ZU6NyJeMO5h6sSabUDLbhV0dBC+l12ndGNLObqw8UEf1U+OPJei\/QaRp2bTFjKg2ry5GP9PS2AWezh\/TfaOkRiUi2DUCAlOjusB10P0RhRh1wW1Jx9QQYn3cKRckefoQDROoE5y2Xp5dq387EQNR3+mTzQ709GeOQ+2UEMkty5hY2FUt+iuG8lfN6+QFIY\/eTJ25roS+AU6zVTs7e1HqjAy8+93o4ImPo2qlmhfgAFEQ+b27XPQ2ftcPEcKNVbcEewPy0VsExIhtGO1GJhWQecu+ZCvz8XsoR\/I1Z0Lk0MW6HYJHgS0aSaaKsebDV9cdrSm5bA11gNPLuy9H\/p910mOqO2U82NbNjRAW5d0WJo2OShuq2VoVkRX57QZDHXmVJeTeRh0BA+yKjL\/qHaWBIEk92v7Oz25CMwKyF4NomZAacjre64osOKbPpr\/O87jHZhuYFwQFWp1MsQybgYMQ67CGDQ252e\/Yft2neLPXDvSIdqXIBv1GX2Mf1HGEs6Gzhr3XlnPp+fUu4nADzPr4FmLboB\/aOskGRabU4Ewo0PHCUSGGuuYOiRy6Nr8JdW4EMoVh5RoDJkJyQvekoOM6CkzEguoQ3Y1DRiWmgc7TPYDkyITHh8jwpiRYkv6Ju\/GoPY7ryW4VOgpr8ncymHCZmCUUT3seiSDNcF9gJRa4AlEsD3C7yC01z8Wz5PR9SEWOVqX1AAGSbXTjlWgj8hBmgWw6pVowea6t7Qdqc6wHnSsWgWFeAGl+KSbd8awWlJcIPENYZcXdOcpV13NwQxUim7n3hn5A4dY03Ba4D\/+kES1k+3GCvi3Y6xKyh5SniqCMjUF2Eq3t6vJxoF27cGo8LxltgtZP2w7jbeDUn85NNpcD6UQgpSIZZU0uyrisatt\/9rClBzPKBGJJm\/0L761wLdGg+MfuOYBosVOgof4PyIyFW3xio2Y\/dH81K0fH8Gp\/GAe8kWMw2nfA0eOEVOxUMGFJRQgHIfiHq8cxa1nrqn5XGC63G2SZQKG+\/3Z6D5UZuE9f1MSR4K5RCD6KtQJpZqVImd2YuMVlv7eZL6HdH\/2TB4PIjyzIFjWHlWI8G0+GJ3QsqxtaHzeJgqrBzCzjHiGYdabf\/0diLq66qte5fmhmlJLPydvU62LjOXf4xxX+piGebkqmnNxDrh\/whtvk8ZXid2nexQBchkEXzbupB0a184xTb9a1N\/DEpsit+GZM\/yReTUXlWhTNna35Mou7DOVQoCI7CtUlpMGx9er7BiXqDf4\/lEVSND8MgYkwj72H9g45VTZTk7XuowlHUQsxwBbsY\/1hDD61oaFYZpCOqIaPfgyk\/Xcg1WdiUvfMevfvG+DEbVV4ZN971PaI\/IjLAH1vXipE2Bf2i5KekEVcU+l2DYqZkJbSxFCPSxavwpnsUBmbS\/n4TgcCtZ1Jp8WCKsI10h3vlplSSM1gaDy2bnOCuyk+qwXkpSPFSqNz7FCRXUXRPldCpU6vyZA5SFe2SjrROALXCM8opGCLTEocjA9yKW3FixsCt1E8fJZBVM+YnJ\/bli+lrdesHVupymcSxSkGKr8fbb5lkBOA3gTzzBZ\/SPJk6R+kuCBcT\/IUx3bIrsqPvcl7oClQSjjrBgLQ3M1GXUe9uiyZg13EWCmVFURBHqHORo33X2OvN6Sl4nTgcVVXS05Rs5d1fXmboeJP+ZSIw53hpH6lAuAn7kcv0POWU+miOLFvZJs+YHvWOOc6wzUB2P47dLOx9le9s5T61ZeXVtsNs1gXRQajcylLxwjX3dkUrNADg6fjU673ZR+OKi5UVzYeYLdYdXHt+WARuPI11SNLEuB133FZZ2NTE4pXFOn5FSrbjbW4HFY6RROzIMGmTiKXYgwO\/82zWrOQhxIms8FcgR3lHTBpgKuGxFb6A2K+4XAyVMub89SWvdC2r0AyBt19rRLyrH2kQWcbFk+H4Wj\/flsXvBCuc9TNgCceuFPHUbBmvxyIq1CIyMPlRtfOTEjPweJE8D1qVAEn0604HM1N8a2FiMbKf0P0cbIBruGn\/YWSNzNEpm99ZxcYKGWhQ9zcSmXPdCuZfWh7iuqAmyYcdzpF5tS8OCQAzWvL5RHCPGcaXxp9OejeUTipRdTjbUlBngEGMpiuO4jy+Kfl8Gf3JVG5grYsjKjIqHrKL+PjzbtYfG53gMNPMNnWaN3g5qwjeR9yNDExo8QU2ENX2NAYAd\/AD\/iKjKA42jdkgAheyqDGGd2n5+rv8wy\/87rfgGMrDgNPLv0N46toAu+KHCfhveOHy5MRGJUXU7cHhvasYCttG8cSm2R3mEywWTj5JUFvMCsfgncaHu6\/zKjLDFFQuJ\/pv2b\/VipFRlogFfe2SdFHBqDPgnnEqIJ\/LH5mGLgr\/a9aDHlNozwNH\/Cs511+ZFuxvwbRUnkCeum8pTfpOZw+4YjE9l+qd8qAI0xrL00o6Xs9tGW3liI\/d5rxFwcFMcZh+28SZLPmNuGXtCRMSyuzUTxtL66qLy4HQdenxE4ohN+Y8pecSbx1eaGhsFVYaHB6UxVEDyv5W2csFKBxUrFDWst2N7+MQ8WzPRMHuuh8r7Nt71OQAjeb6JXS1MinIxAnHG2qCB2eK0niDcwQJT6xrkEL4C5Zw==","iv":"2c8fc607a80789aa8c8ba2cf5c8811eb","s":"e1787f9087a71e94"}
Exclusive ground