How brands can make their SMS list exclusive
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d21dde7ca8d5e2a587bb565d2132867a","s":"2f999ac80d7c0876"}
Exclusive ground