How brands can make their SMS list exclusive
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e6234b3f41c8dc5d10eb59a467c38540","s":"7bcebefdcc271d84"}
Exclusive ground