How brands can make their SMS list exclusive
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"633e1ff3c9171a9642ff8f7745059763","s":"e3051afe5aba4d8f"}
Exclusive ground