How brands can make their SMS list exclusive
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9a5069bd5747103e9979bee097abf267","s":"54ceeec1d8f8e3c6"}
Exclusive ground