How brands can use emotion to build connections with consumers
Posted ByDanny ParisiOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"ce5c00a54449ea6e83bc9a55812151be","s":"0fd25f165e5e06d0"}