How brands can use emotion to build connections with consumers
Posted ByDanny ParisiOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"a0f3cf4086841a925f661a7b8aca9623","s":"dc7676f16196e782"}