Olivier Rousteing, creative director of Balmain, is a pioneer in using Instagram as a marketing platform, thus creating an entire tribe, community, conversation, engagement and campaign with his hashtag, #BalmainArmy. Image credit: Shutterstock
How brands must change for a new world order
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"5d09257c21361fb2d564fffd7e40db97","s":"653bae2245219cf8"}