How brands should measure ad engagement levels
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"23e9946ed01a59726485776527837f6c","s":"1473f4edd89a0197"}
Freddy Friedman is chief product officer of glispa