How brands should measure ad engagement levels
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"0f5a54d3d0118c8efb8853adac793d8b","s":"670b6672e1b738c9"}
Freddy Friedman is chief product officer of glispa