How brands should measure ad engagement levels
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"19995b092495a48ad72046f71197fe32","s":"0429041ab2a7f243"}
Freddy Friedman is chief product officer of glispa