How brands should measure ad engagement levels
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"k1w+gX6E1CLdpQrBYTAM34CGshFMozALwqQz21q0+SviZ8rlXIvZmctW5wFNs\/+WL\/JqlPOEfk2TOV2SJqXYAPyczQcZt59TM2TJ38Xmap\/ac3\/jC9X3Ydj6nYc7FPMX4BD1FIyKn9D4jojePOi4Z5KJa1AvZc8lTBr6Uch\/puuOa1vRvXRIQNP9zx\/6yQGG\/BA9SKhhp17yx6wxgd0KX4l+lrfFOdTDnx40lu2oHtDrLeJ2hvy\/pE31et619iU0xYp4VzPiTIxC8gguuRkT8zI44rQvOjrhCfH6hEVHZWLtGVEaLRAf\/Nk7GWCHfvf8zaUYobXp7gMeRJzTEhgKvds1GrboxNJ8cANYgSRxPEmJjjmXv6SUFbYPp7H84OY\/9xRFQGQ9jlrHOC3ez83VdTkxPVa\/bJx82JinkN+v59fgsE79DBBfRVfrWSxETyKMDcA6Ws7p9gxjpkozr3atkX0gsV3cNCycXagnuIIPshKWk\/Gu9hCUGrjyB1TQt4FMF5vzvJmcBzoqh0E+y91lIHsg6jAVAu1nIvYVNm9S2IiscY1MqG1\/XNJzTGtGlP0KzePLBiQcNP274j\/Tx\/mjrvx2E+SGcO4pJpTo62WVNEb7tzVv3Nc\/Hig\/wjEUHGdTD2svEg38DaBtBfzhpcvMwXcgL7lb6AA4\/ZSfFuirC8PIBfqbq80ZGnvM1HPSQFt5xrWmV3xcnTac2ijB8Ss1DI\/U8DffjghUCHFI313prNJBdNeLv+ypjlmuMmLGnutGewapXbGhOkFmIv7NrxpfBiKG7WLv0x39Nxe8OdD64G\/CI54Nw6D7MtSV1cZZL5V3EOhx3GC4YL8A0ywu3JO\/d3faDx4fEYOX53gv\/VZ9x1l1oZ\/r4ej9kwLZW3\/sLz9nPirFiNOqCDy4kq4L4IJMewlL4l+vMcTbI39bSZmBtighrQbNODCRZVdkWxBGZ830VTEKiF4kLByZKUnRQgBdo+v634up6iJsKug+poLH4qH6UgO8BpgqhJJjU2ujS8h7NwlzH0l7LvMvWHOe4SQxScafaF7yHsiYYiS0iEEmTKlZkl1pnlmPLWPIGZHg\/9luGrrIq3cs\/wogx8atqtcmqf\/QEWENpGheoxgyhUx9ESWDeAKATbSvPVvSkgFh93Z1i81w29fF6hfgBljNEO12MZ1him8Q3IEtUB9juUFVFqKboavfTPR0cGGPCmM7\/IQZP80bo4UEm7+C\/q41Q+z+vOtInpArH24B+K9iU4hFQe2heQLmDFh7WrPqdVGva7IRAOb1wmVH42mANNNFuHYYLd\/7txbShFU9ke0+bj99O6glo+AewrnoWe81YgxYwvDb5v1LFRaaXOuybY4zvHa9iireQdP9x8G3mBvdsFTub8G+o3GYXydo5U7AmxG+SWdk806xh1uCy2KEuvR0iC887xhMb+TRkH7wxKVtoB\/xO2stdT81Qh+vfd6vZbkpWfYONRUL\/BFP6Led\/I3\/ArKBtWj4hwfktSKN3jw7Hon2F49as6ADUsLCQ+ACn11LFLHwfN2ffFaTeF+MssTXRDK7GdOVI1S7zaEhC8kb7Jhi9\/EEHwr6GNW5MQHEz+djrYid73dhBN92GLBgxoFOW3vQgggj\/f7+iHhVlhdVo3zs9aaymjCGEnC55DEtm8kzwPHvDr4WQB5FAI8eI5SDocaPdYt5izyZSk1YIeb+fhwXTtsYCSmwUoXq2R51Ge3mG2Tn3LW6gYFsevCNhpVncO8lk3q+mnSdY\/VbTXN78G8TOb2Dwt6OXMTsGkrZg+5\/pyOOdeL25VTLuiyLpypw\/q9mRIoGTt+GCt+boXtpk6zCvl6Jrd9+HorpbIQu9PKBFN3wp2V0rxg+aHCP+6ixyocSKxjAksMw4ZebXr4Rnhalxgw4px9YWgtchTPLswLRxVLfBYisPI8soP7qKzHWaY54nZFA+Fkyw3NL3fyq5oa9ys4eXFt2je7gqxDTbkpvDXWC8XTCGJz4rsQRG+z4CJEj82QVoG8lWTt4jfixKgpWcef36PtW+GlJYGwu3lDa3ymnRqJrnkMsc3CjRtapbgvZchT11KT8G4Q5u4TMQR\/XW\/A70S2BZ7UGYyMST0P0PIe2XzySfARflRiREQvVNc+vrs2tk\/wGSsgulz3SH6D\/FpMZosTxF+\/CF4DKaV\/P4uQD1Pbwbhw4w0L1P+EyYZFkqNFhwdkJcIDF\/Q+yDiAWJBDoenP69957uV9wNwXxoWiwzGQdElnFgQTFAeLiPXINQOpVRvVDSXrRHdS\/GFrDBEITiPE54fW0Qa0hxCx9X4hhhEOzmdxLnuFqMeeWqbTG2hUX5Yiy6Vs7PeFvhtrSXuvt\/4d4WK+7oM8BUrv2S320pSn0lVI5JobBaVB8jH86dRBTyQIPI+JheFbIYMqqWcMfeFUsg6mkazhTvPUUzhhIE1WYX9XNLJZ\/rcL9CvIqEOHmw5AahY+SlnwD57jfoKT16QB4s\/TPI9azSD9Mqlx7LWfMGG8TjkxcdiAX0sXujYZ7QjUMB1epNMozWGeY8ObvxMtKvuglw8kXWfRjXL++kUq+nLaFFqDKEZMZ+a+e+fk2Rn20Xa6YO2QhILc\/p7ZZzGw5ygAudmAXqPxED6szdj++sV638MBgOV4AvfvsjlHqgq\/1aKkBusf7J0\/2IAUnqIb2M3o4pbYcGWtPyc29MRBz0zyof\/XsER7zStEoFKiP7K3YjNQsWdkoj1Vz4yglmnKPWUJhuCCOW3rQ\/AqRKUW\/1kguxU7dc6mDyRNwDx4FptSyBpAG58NuZgm5kYZ9Qb8jO4TPAFS1bkcffo+amK8n13w8xj4\/E3ntvp+gVDBQS\/CUz5LwgoKH4BCuPUSAi6mjVEUSU87npOfo4zO+fbrfK\/KO4oCPXSpCx3R8kxo+yTJHYYjG8u6CzIL8k0\/+o\/9vfI0pOb7gAJ1UqcQd2nROEZznENmxmHH6XpXMidwZoaipHq3GJ+aRyhq86jxxALSIHCP1WaLaAKxjRseaYXcZasCepjIO4r3zDMg+EEcs3YJ6rG0FOn7r3iaYW\/2ce9xaje7QmzJydB19mDx7cfG7PjYdY2UwBYreL9pUnr1Ural7hAj\/OHe9H4RTth7qkXh4MTtZge69ZSlpna3blb+DM0yPH5MlTbAZfrpDgLsXR7EV3vb+nQMadLN\/vh96AZ\/1eNePChz8UpvLhxi14PDwDgD+UJ70xYDlj+R3C\/\/xSBQFRCSocOcswl2LJpZMTUT+p8SDtZ3PBvdRqrVNWNs\/0eQQTsGsVGk5\/CZlSmTRBtICZFFJlYiITs2Aywc4\/vLUnHBch7w+SPEPW0l0F2geCNwRAB+txSuOeX0M24ptGDPa0PdchFqeuYQoG\/6lNyF2emLGpvtKfjU3wRsXypvvcXfcjnYen0SuY9CiTa33wz6qKhGeiInKG6XpyjIPrQy3DrDYqrm0cHnlIFL81ShT2nBJgnWOKZoPCseS9nEKqhJlvUlXK5J1jFiepoST+i98ran\/z\/QewMgnqusStt7lI0LyNTg+HJlgHjP0bdUNx+jNwbS8krWS0qxuqubhD5txarcKDRRbKYiuVtXvdGu17Lvu3L4DVSuc+XJosuko3ScBZ8b389k+fY4BYoNTld5+mF\/x9UI6LcBBaAQ4BT9BVA7dkWCiVpnYFD0pILhXOkF2UDBCNWgy1MIjOC+v9OrFOasIkSBhKho8FSO6UkQ3461wJXJOv72JPaxAFYdrTADCHBvxJjTV4RZ3BRz5uTP2CVCvpt+qAa5HFA5KPKGswDjpUIJ3vTtP4A+dsEi0elI+ZtrElWvIaOKz0zOpHlyUViqvGkQ+0J22Q7OSNO5yBdzDvVBIauybmg5o27ogjsTUikSxsdZ3Iizxwo2zUnEoZ0pOTyksmGqda\/feZO+mlAPiRHBmADipt+6YSTtl4p6bOW7aoYZcOpXhwbL2vUfKGNf4RuN6Ie07+Zg8Hi17mCQ\/tHwZV\/FYchpuxLNfexX3TaMUTfVjkwcI4NLoDnCeXYuOXAmt1u36+o5hK4yZO8AY+5kA3BjD+opICt3YjsVaPwUX6mH4jJh02fke18g086ejIy5aFqv1XRsVolyiS7mrmO8aM3cAsmg0shfurCdZMAeWiwRSgd+9fNtcvtBVfu2TXCJtpkWVDFZGzmutMKzD\/PKGprS3eQbRFpQvihXiMF9o2RlqPNqk7ozQoLJZAI9TO+FlcFB8YWtUu0T9CDuJMxrMu56TyDGIMOgPOrynprNAQzGf7C3WOIVTcaK\/ES\/8hAKHIgFF8vaKHCu1KcrwgdX9cuUxXM7ykqPK2cHFn9c+Z+Oof+u6c0bPnHn0LbA4qTXSps0zW5POJDhQcBUWaG3IJEJsDp01MJR6y+fvg+lqyGPWe0EZsFpv2PhEgfintHDKbcef0t0Wd41\/MPYD6ZDboItFyKsQoOLmjok49P4ZBuQpQSKbP2S76j4mzkuH0g2+wqqJKo1ek072ufVktB9pwawWqNCaFroeKygJIfYs9ndM+JmRFkXlqVYIh1eqlLdkxXjQkUhfxWlpLN7h909hPE5etMMllm6vZuoy4IIy0aeyUfUSCTMQFcZcBQNhMuXHbJT+ninOoOj763dXOzMSo7bWHYCYno98zrJZ7eES+wX5FcVUCBxVxEHGdICTItAbzAj42324RGeWXNxXF8bLwInyIh5X9\/1lNZw2APm\/i7v9xDc6WXaqG6AyZnZGsiG9L+96U4PUPcBAEvqkWx+CW78x\/6qThDlbCEDjXqtyxXC3T2A2YAwbzFM7m47ZGuDQtySoH1tmMI5MZA4aTgcTmpix4QFSVVySVERXSxC85iz2rSY6uxJ1rrpHmv1m9x\/HiBhcH9RYV\/YkNp+Zz2VZOI0HZVy9CsRZzLXC8os8QnzITeWNws65B+It9B2fM6\/c2pMIykTvoKfdA3g5FvY\/Fetera93HcvMKebwk94kujdFoNMG84UCMaR9x6bLOKb\/ZN5qmQ4NHgbTpGpKXaU0MpscKDq27LE1UlaxhqUZ4ab9Fb\/uVNBiobzQI7NL8daFWPDlNTyUzUXNtFyWnZ3nBr1oz157vkU91YNyWXKNToBmjd7UyZW1dZpXaRd\/Vp+G\/3ERqaVIPV4qDdn8n\/Uc0VKUZPGmrWCVZVcHApVt0WA6tba3uGT+4paSc+KQjsh5bXH2NhXTL4Ws3XmJUAYAcIbCLDxsk624fvnS2PwDb1XA4ArLZEsFSk9etQW+p+z2ReaWUjP4kkVSFXGhsOQ9WGXYurjtVKaqoiNFs5bXebKsiAXpOSvDznsjflxqkmblQivfT13oe23VaJogYEhjq75K00NokgRe07uQrHDfOAuB60ou2kv5X0ZFlgGddLiDe9jMxZOUTI9ei7Mon2RZXPnEhQmcgzmfahWeOUxQiLYt2NKO8ZNQ0ACHTwWMN\/HPpImU\/1QCE9RtwMGyiGBSUVJ\/XRw99GwCtU6TlckkkcOnvf4P+7FWMHASkqSd1MoCn+5fQFhhIXzdBmxkYRea5+zf4RmZnZ77gdOg5xQoiisAOkitLa74FH6grWmZ1Lk9w6005TL+ejo23dbpk61RP81I8mvJA1zNegUipaJNSZlveIFR43oR8d06QPR78BpnApViJdZSP3pvfAXxBevqQixsjQHWz1Jp2Omf+cmMLRZlEE9ndZvfNS\/jDi5FgNUHTFL4\/Rq0JiQNEqdSgRvrH2KgzAP1ky6kmxdcnV50bQay\/bGgvI+dkLR8bUeGiyGyaGxxq8Gk8m29l+rRcZ4I\/NUyf6pwwmUx6hstdcZ0Pg3NyI\/dmwvW+c\/IV1dumTL6ROR\/zTFRI\/U7qXy\/CLEBRX1qmaoEg2fN7koP11G7ARQWTSzeD60IWJy0e91Mx9CX1R0OAYsPQXR3AuCPX+lHh44qqi8j2DWJrbwteyspj3Je+xdIm\/qfYHYhxpHUVT2NXBtrLfiNNuedt3lcLIz7K9N+icw0fkUJIZwBcK\/oaF8QxoE8fwNz92gCqnmr08C8C4jdo2IIR\/A\/hMVOO8FkPculnHRTfBdagWWqjcOnAWFd1OHNXS8ApG8\/6KPEJhEl+WIUJiLhT8zHW+yJXumeHsZpV30hWIu2qo9yp2Wz+IaMZJbqkIGG+8Y+yZko3Di5ts4AGNq3oVtsJI6+4nHrTPSmlY4lVhW8mA816hSbRlC4zvZdRcOXKG341WBix3r7Po43YzFMjQFLXSmBGkWEUnZ26nrkFbIfgcSKX2NO09KZElCShh3kIcAhfF6szRMTmWyzST9dcFwPASzcfywOEOhnrOIwuTtLc44OjcnQ2JC\/MrgLN964OmvEIYo8aB7yWSFeqs7uyIi8deKuOOue+ofwNtDg8wHC5TFgHrj3zsxw6iRTp1rgrHMrFfU8aMt5FbHAra3EIZsCS\/ELXbVlWTb5tNvBYXb0O1UD1K0Hk0EgbyfnYRiz0aRGLX3n8HtLYv77TtxgMWFpwK643wAiyc+TDKsKZetP6uWmH5A+Mju0G1zxGewIJ2yzxl95o9sj6SEnZCxJMzV6gp0mNZZLMCUvlz9wfLGuFR6H+JvNbWcQwRu8Ik4RKxmVwzJ\/cCEGUJHBFHcb3Ce2IHP6aOc15\/Or+XPjI5l0WdbfrZVckYb6iK297WsgkDdzVxGEyM6dv3FtrOGlQzL3B5Ykkumb00yYSEt5xWTvJJDlAeaxz14iIUicbOCsC0LroKSdAOPP5ACCZToS3G9YvgvB0wC+EMFJUmvleT6Cfu5w2nu+JMZT+rpnCSrs7miBmc9RkfvxOhtZlNyDNCpIaHIiOZHci+umqe4nRNPt7gdBfMj++idlAMo4GtPtIxyOLna4eDh9HBCqoNqeEYkEaGe1FAD39Uyyvm2NGWIUdr+0ZPVPWA5zzyqXCoYXBMUG5dzkXTIaf3rz8kRfPDextMpP6wwMw2MWcKDpiL6bD6IPLbWVc5xLdwOTO1p5ftvdYmjB8UBEZ29250f71Th+VXTPDu2nfyRlQninLiVl62LZEAZ8Gm1OnfsSLOaqG8YOG8yQntGpiT3warsaVbjb1qNV5glTnSfjK23\/Wyfv7eLv\/0gGa4DbZLUu\/k2Kr+J0YXtU3bZIAMexgJduSwKN83uOy1zURzTCFOoOijHva\/2SsIbIu6yVAx33yzxcuxxbxnUdZRs52G9Tm\/yg\/giwu9jP5BupXaVo6vBE\/NfDGCFkkC01IRByCxSDm8gDISG87VXpnfkEHF6JkjVGMhFXNBt9dL1oiuMs1GsC2Qw5fVkinJM73vzheQmWrvvxRZYUBWZhfauRb7IFqYUJpDT4oWoSG+yaqFztSug6mwcn1\/ghp6Kw1vlU+7Nle4NCsuETaQh8J6fvWTQHl0NgZSamGTetSgsAHhlEOICIkNzhpwY6pU3el17EannuZxcUa0wQj+ENNNE7fgbbbW+GAV0eNdnFkvAhF3t9VeDnNfyrHfKmm3jj+AiD44TfpKkxppAajaGpUnZAZk31\/1TlOcXX0fqQlWanAzYKJilVTy5slZLdc9lLwHLGTgsMeFSTlBQOzU3LucgM3ynPsXpu3hvQHWn1NIOmG0XrpH9idH0nYBT8UAE5mRAl18pWD7agKmhOVgG5n7A\/EzxcxxoG1gT\/ioWMZGCtSGgpUNnEC\/ObOdch+CTsCpLCGy1LT8K\/Vxik+ptbpRvpUjZsnlmkx5UgbPSsyLhbXRna6WM3L2liulii\/KFBNoJt16RXIhSVT5VPv+fzHr3b60AN1yxozpTG\/EEakHPgxQqz\/m\/NGUL3Wg8H1fWfFhcvUytZ4FAlesL5ObUSe6hpxCwGm5sL","iv":"46252ef1135bad600330941c7d47773d","s":"fb6cfd274f49ed01"}
Freddy Friedman is chief product officer of glispa