How brands should measure ad engagement levels
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"ca5622a1bfe9d3b6ed42dd479293db9f","s":"ee4b0c5628db635e"}
Freddy Friedman is chief product officer of glispa