How brands should measure ad engagement levels
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3ec208f173c9b12281e2a58a9e7063e5","s":"797e4c33e2e3ab19"}
Freddy Friedman is chief product officer of glispa