How can beauty brands fuse the physical/digital connection post-pandemic?
Posted ByDianna DilworthOn In Featured,Fragrance and personal care,In-store,Industry sectors,Internet,Mobile,Multichannel,Retail | No Comments{"ct":"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","iv":"0e0f74f1e26d2b38b2647e32d3092cfa","s":"8bb0cc65fb02c1a1"}