How can beauty brands fuse the physical/digital connection post-pandemic?
Posted ByDianna DilworthOn In Featured,Fragrance and personal care,In-store,Industry sectors,Internet,Mobile,Multichannel,Retail | No Comments{"ct":"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","iv":"d9724bbb34ab1f1fd71ed0a6d8ed9163","s":"50ce6d8559cf024f"}
