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How can beauty brands leverage an increasingly commercial Weibo?

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors,Retail | No Comments
Micro-blogging platform Weibo has added transactional capabilities, thus completing the discovery-to-purchase loop. Image credit: Weibo, Luxury Society Micro-blogging platform Weibo has added transactional capabilities, thus completing the discovery-to-purchase loop. Image credit: Weibo, Luxury Society

 

By Alexander Wei