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How can brands target China’s booming wedding industry?
Posted By
a Luxury Daily columnist
On
March 4, 2020 @ 4:00 am
In Apparel and accessories,Featured,Industry sectors |
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Bride Vivian Bao in her Pronovias dress purchased from Brides do Good. Image courtesy of Vivian Bao
By
Tamsin Smith
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","iv":"065ea35cd3dc2d15166232eda821138e","s":"6f62953f74e30839"}