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How can luxury brands earn cultural credibility from China’s Gen Z?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Image credit: Riot Games As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Image credit: Riot Games

 

By Wenzhuo Wu