Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel
How can luxury brands successfully price in the post-COVID world?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"c09464a97546a1894400b47c0648d8a1","s":"137d750d6f4af702"}