Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel How can luxury brands successfully price in the post-COVID world?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel 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","iv":"261e20dd1951a4e643136ef1a63906fb","s":"7189ad65ff5c3875"}