Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel How can luxury brands successfully price in the post-COVID world?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel 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","iv":"3d7336b32d32e277dbc1422938550510","s":"7d59ef54a05cc633"}