Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel
How can luxury brands successfully price in the post-COVID world?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"b97630605f82def2c576902f2be81172","s":"37653a9e4d08ce5c"}