Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel How can luxury brands successfully price in the post-COVID world?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Chanel has more control of over its pricing power due to the strength of its brand. Image credit: Chanel 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","iv":"b7d2da21d68c890fda133726fee67526","s":"7e98a5b5964d506b"}