How can premium brands get involved in Black Friday?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"edcb45f6bcb353a22fdc4d0d0130ba37","s":"b84df6bf5590020d"}
Chris Cooper is planning director at smp