How can premium brands get involved in Black Friday?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"2917c0d948427759f2fdd2171a038ba2","s":"2bcda871b0e44885"}
Chris Cooper is planning director at smp