How can premium brands get involved in Black Friday?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"15741e70098e65871d07638be2f2e533","s":"7c6297e88d904c1c"}
Chris Cooper is planning director at smp