How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"87b4876034371d69b76a4698987006b6","s":"0b801575d017653a"}
Chris Cooper is planning director at smp