How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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TwTnKVodoHL7ErhUKdChTF2qsc8hif7nEK8m+18K4DAA8VOI97fb8LMB+tbC3Go7GT2\/0wTTxxZakSb5nS9ap0Itu29wDj5Tu37Iyrk3hMV+DGpoAogUW6f7ToXQssUMFNnP\/8JN1tlYfvrV3qcwNqmtHU72oc7IKOnTYny8HP\/xzw5+2QC7FFlhXWdl7f9ciHBigohUbuiYKjn2mVTaqfp27iNtds6q4dkARsNYjIP90izAhc\/6EKCOsrdfiPJ6rnGMQSWwnrt20JAyzV9qLmfY97QIx20RcIe+jaVTvsCkaeZ5bWEzIWWaBM+4pInUXf6PRZlb4JEJF5LDP6WzCHpIzpvSM3XFSxmQBvj4b8L5gc7ragNz1C2OsDR+F83KDqJgSs6pysgYXJWY0IU2rtmr5+wJ08xXUHWRLG6z7yiq2ZW\/XBXI+xUbd3R+kDdCShygZQ9ycIWcKdp+JMgbk9sbUiVVQx6Q1RVvN2BMAyPeezONSbhlHkqbGbkltyDqCllrc4EZttMqIz03Bh2vGQUm7q3L74Ume+zXH2x1Oof5sF\/qMIOu2NXpZChr2ILw6qduvq9g7LzHvRY9MEMC9dfa95SwyDbToEpoeSOEOV0KF\/pcqnKRnb98Dh2w8vnoIdLz4safsVXhRl8ZLWshcIt0X5G\/XfX+J40nt8gt8ufm8YN7rlnPDR5ptVgRpT5wEaAV31Vvo2Ismp1IVcVj1zaCxnDHkygGXEnAjtTCBkBCGhLbVakxcr0OmqdKwzPPc4uRjn31BmH9Zbkq05CPOjmfgwYN8geTrFdQt1zuqV+E9O6Ca62y7N8tpOLktSGua9H38lHaRaFSbdZ5qooWx0IPrz+6gW3ZMqB611BXSuoGpCla6n7Bm88H7kPJhXnZfmqDxH6HTiLwELldm6T+x2PkBl6tbfcEgTs4yKO0FonxLtFI5FZ2cc1lylnhIv+XiVlE8uVKH048KGYGB5MSnTRol0F9qNeilbeOAkwyv2DHD5TyGPDGx\/muexvU9r7fsUR79qeUmL6Wc0XLoMeZ1DStOLBac4MNq+zEXCY\/+b\/DSkAkbgosKij3csZxXGySrmPJQIcqxAqM+TCkDDGoFrBd7pxyqL\/GBT+e0EhvDGOTvTedJ0yB3AhE+yKTYtrKpcgJ0oi20+oaqJEauquiL5GxiB7GLG6oikoX+EZ7BPB51aDBGmhHrx3QW3fTj2YC8P94jq+qLVCJh7sGoW3k+Dsbz7\/NIN+ToKU32QUbuhKEj4fVaIhlz2uewncMc9SrpYHwa0ffp0G9oBJVZQycWRdS9v1QyOpZreldIF6fcYKuGNSRYFydShrkLYPknnCWkBs1rJEOee7dpyzpx044fGCNoYECLC1DywC5XrM\/zAXYdcmNBmaITfCpkrR99mxei\/nx1rd5Zd4tC5GKoC7+a\/LEOtW6jpZvGJunKt\/sEpSipBtVlpMLd3dxCoo7ifXg0RUf48YWGVOYpcI2pdpmLKmoW38r8mtfLRIiK4OzN7+FxCCXTgWZw5OeaALThgMastnh1Lz0dbAGQWLr0Z4vW4vvz\/nZHWEj8JVyEG7TT53Px4SOSHkTVJd+jMoVYncDuM\/9a9ZCAPktTAZgaxvCLsnUDpz3IhjpL\/mrcH0So4GJbPWG++5ei+vO7AUTTw7ZGt2hQ4gtZXnA9Y9KJ6bVaBuSnOW0n\/QzDHImtvcYEUnfGZRFWTYolvx28p+1vdJIIAKsnTC1eWee+HWkngIOqISHmhyjkOiHa4uOHkDjyyGliWTRS1eIE7Bd4fNPglPx5+lda2bjkLHFQ4NxuKhKzs9k1iRdQ0f6itVtbLcIRZmgS5q7dbBhHNvYE4lCLlLCAMHVBMs+hx7lIW5h\/hdQq9U8qV11NlzD2p96z6nZGXdu9lWs1jLvyemtQp9v2J6bgoepa4UmGqSyfIExcHjgTHvH2\/ouMZEvDKQB8UrFUjV5okn5G3X6+1NEjO3evXR\/TEO8d6NPnvhNNSyjXHwZ5c7wJp8hGizm5ZO1Pa3j2SgftoBmX16c\/I7YUDUHUW8YWUcK9ZUhl1qkmRP9\/Ljrw1I1Yp2QTrNNpmkfpsj6I4uNjTQijFSmbTXZcKcbszNXdob0GFpFpJaCHWNYsAVeiDhW7HtF9M73LfWx3aaBQ9OmXgQhEwSvfHBd0fkxBCYYC3i3hFrNx6wuG9Twx0eKYBcKHVDdxBAVpkK3rdktitVd87CHpgP+F7aG5MsAWS3NUWD1KZWtxeIjjT5QxaxVrh0qZ0IjcmImUjxwYqKBf2C09qIKTaeYsytnAXTyjcjF+BHM9Tmj5PYKbrF8j2ovCab8J+3skQTPJrax1tM\/jPnFvGXLF6\/mGrEwbCOa33zahXx2l75Lm9ne7qnjpze9Vlyc347OoQhoNvjG5NWJdhEqcQPAEyM3sR8YZp0sGz5hQ=","iv":"ee2e677774a5fb21b981fd00dd3fe44a","s":"cd446696f898f021"}
Chris Cooper is planning director at smp