How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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mkMX+29DBEvX+8xu9zsoq6Ai6OR\/ZsdSTYIjX6shbCb+ZEJ73GFjaB1sTD31MRwmRiYSSqlBmMdv7xoYvRj+feyyOIOrK0GeoNiLgjdC1RxRrN7n\/uWAjj0\/eez+gqtORFoe6Pw0ZJA2z4orE2pA\/rt8+KDhyy1YXdZEuHRmaZprSQYMRWWip2GJcUG12PuChpfddKp9gb\/256lL1eFC6DPqugAa3s6ZDxyeNIxM1b0JjbFCxv\/XJzkL9+s0PbkhzNSm4eFznR63MahxhDPlANoL79+APkiKyqb+9W1jeUkYloDY9Jz23MgcRnsKmZmYbQOpLHd+2MPs3EKvCjAivAWNF9yHVubW8y\/4GfO7zZaJYpqnLZE\/vxZsF8JCpOV22T9DZ4ZczcZC9VDLjaINPYCWheoajoX3V\/bk1xXrJ4PU3+1LBSt4r\/0yTNzuiE6nWDQJVCgKJsfwlnqamZL5MZRWHuqpU6M0RmJ1Rt8HUAbQ8AKIdGnS0wb4VA3R4w9WDlLfsUpty4hDuW6K0RnIjAzdzgB17S0HN7e9VN2rL1\/8waFmveYTWmtEX98MVrna1YnG+n7AKMOELo9Fuq\/MFSlrVZwU32SKNhQhC\/h8PfnOG0mrhVcvwA7rlosig931uERnBF8ME2GXE5GU\/+YbdoCI5kvV9YqOvpexKiArLc8vtJ0I9sH3HlHWTMUmFghcdehhGj1WBJvfk1FMghctCzLpudsF+vDlFuIMBl09wkQTn\/oe1g+wKlu5jH5la2f\/uL2OOLrsY3S+nJjgohIFMJhkQH+KLc8r9E9XzwGRh846XPkFNDaqP5m93xQuRwGAsAnsl0JIOhnEcHazWpaxo7aaFsYPhSD9McwmzKIX79f1FOgf6PQzgzvnULjn1Zs+a0zLVnRySfeYfXpluMtK32Ua+XKrmypFzoZZONLJMSagtFv8ZlDOZmt9qY+WaHnuNDkQJ4sGn1wcpp4djj9NctcPmT6RWSfMhQknQHNd0\/Dex5Kn0arZvevz+puTf8bN08sLQK86fhink13mX9F473XS81NAtK3hZa59Cvuw6sIAp\/zSo6t4\/VKX+TCxlxyL7d2TlUIsDM+PfCHB9AeYaejt4OZI3wNwS5xLfO0qXQoZGqUuWK2juHrLV2twaot5JyZVKCJmrHamZGP43BG7oWieGgndzqNxhktn24BjReNxkBF90xLTxglLrSZidjjM8gDtNIcSeC0+pS96IB\/RYdb7fyJD16c\/EKMU2ekjnJpkfciKQ763K\/Dep\/2zpbspU75gjxfVxgTXSIHfcpMjy4ZsWMs0cvzjDW1+pYACA95GK\/YPGbzHNo7HrVDwTMD\/fzmlNxFgQb1Ol++3A54LpxEpCO91TYPUWfx1AmFpMKL6\/ZSXGg1fAnRFGLAFSdtr9ylkA\/0BXrD3s9UykfaQEce1qRkPaY8PJXriM0OGffcvDJTzwz7vuDWjuvoPqckXvDDLDgHZAhCiXADqndm43telP5luDqY+2cyQnI82dPb4F8ZZmT1lrXq0I7PGXqUH3DyWfVooGomcIbLnhu1nLG1zcoHpNxPT1xG+82uQKQtTV8lzHA2LAyTC9JMIraoqjzv28l+kQ+q2zrT7pw63UFUfFGBMnJ\/dy\/Xo8h5nfYpMXqs90irDzNiyP3mfASyaen8Rrnc+Pwq019GPi2VSchPH2au6Wrkg8wieg5xfIuSPVyg6m5xztnq\/a25e0OyAghTiBe2G9E+KGvIhaglX+D4TVMxg0kiZ+dCeJAUtcl0OVbw9rntRq8DO06erOxJobMxKjblW1uyZM1neQnqXRQ3Cu1sSSLCjWHsKfAQu1HJN+zhmctNa2s6qhSLk7oPk6nX50jGLk6I9NHRR7asVd9dw4nalQCTfn\/Szy1dPef58EFH\/W4XBWRCLAmM64TEanzm+dR\/WpyYchzWkBWv9oHS0L9+Bll3crjRaB6wtm7QyzORFuBAMPCak6v7jjy1QkH6y9Sss01zQ6TKw32t4Yz5iTTSXAaEqCLW\/9dKIjfvG3vQN+e2j9KpbkyMSbg8uSe+7HDYSKrmXtucnuxOgafys2u6NcRse4pS7p4cbRGEjO0CBFioU+8tJ13vG11Syj+85i2rc5JdsuP+fIjHoGDojt1\/UA01eQVdOTclic+1Gm1LufbihBJz7UCwIhyZZmoRLhULhETyFxY+UVreH2Aw6kr6EuUfMQJLX\/snemRuhV\/x9cc11Po2+MAbhnzcy+BURHwhFSkm\/oAuf0d3gwaLJtdD3tKXmesRzaJklHEqGfByuM498lf3jS6LqJYUAwK2AGdLJbz12NZ\/kgL0hb9iIfOQnzWJRuknekJjKGRGNFP0oUEl\/DyhQYpn4zTZ4WFVUzSCAL4Nk8rhOxU2in+ntNH3fQgezU4Mj61HFs88qDXwsWHKPafb0=","iv":"57068018c81dbf0c8791be8cf39bbb8e","s":"58024b4a3a866026"}
Chris Cooper is planning director at smp