How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"284e9ff0e422538a6d2950cb2450a5f7","s":"5fbdf4fa38b1eca2"}
Chris Cooper is planning director at smp