How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No Comments{"ct":"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","iv":"163401f1295d6da3e2c30aaa4804a870","s":"c58d557cac7b443d"}
Chris Cooper is planning director at smp