How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"e6ce1e7dd4df83d85fbbcd7021152665","s":"4fe9b24d20995251"}
Chris Cooper is planning director at smp