How can premium brands get involved in Black Friday?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"b1113761d209f94ee0ae9b92235bcdc1","s":"3f1199f7c4dca302"}
Chris Cooper is planning director at smp