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How China’s Gen Z threatens luxury as we know it

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock

 

By Daniel Langer