There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
How China’s Gen Z threatens luxury as we know it
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"f310d430c2bff4818af0d2c155ee69ce","s":"2f4a9893ac225a43"}