There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Image credit: Shutterstock
How China’s Gen Z threatens luxury as we know it
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No 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","iv":"8390f94a014be7cdbbb7ac533bdeb2a4","s":"237c80ea5565e087"}