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How Christie’s marketed its record-setting royal auction

Posted BySarah JonesOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments
An Art Deco emerald, sapphire and diamond belt-buckle brooch by Cartier fetched $1.545 million (estimate $500,000 to $700,000) in Christie's Maharajas & Mughal Magnificence auction held in New York June 19. Image credit: Christie's An Art Deco emerald, sapphire and diamond belt-buckle brooch by Cartier fetched $1.545 million (estimate $500,000 to $700,000) in Christie's Maharajas & Mughal Magnificence auction held in New York June 19. Image credit: Christie's

 

By Sarah Jones

NEW YORK – Auction house Christie’s used global multichannel, multisensory outreach to engage clients for its recent $109 million Maharajas & Mughal Magnificence sale.