- Luxury Daily -
https://www.luxurydaily.com
-
How CMOs can boost customer retention
Posted By
a Luxury Daily columnist
On
July 11, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
No Comments
Customer retention is as important, if not more, than customer acquisition. Image credit: Brightback
By
April Rassa
{"ct":"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","iv":"8bde549726ea21574ee3220e926b349c","s":"05a1327556ba1877"}