- Luxury Daily -
https://www.luxurydaily.com
-
How CMOs can boost customer retention
Posted By
a Luxury Daily columnist
On
July 11, 2019 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
No Comments
Customer retention is as important, if not more, than customer acquisition. Image credit: Brightback
By
April Rassa
{"ct":"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","iv":"cccd741df2c271d63b2713541f6715aa","s":"f587f2366783ac46"}