Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
How competitive brands can work profitably together
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Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
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","iv":"a9718e638ea72b6521e44ffcbbb57a11","s":"b416cf8563198f65"}