Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
How competitive brands can work profitably together
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Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton
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","iv":"7801ef0841232d6060b52c897f0e4474","s":"4cb8772176e30a80"}