Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton How competitive brands can work profitably together
Posted Bya Luxury Daily columnistOn In Events/Causes,Featured,Industry sectors,News,Retail | No Comments
Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton {"ct":"\/X5Uxotyhu6Jioe8FRLo3CXzxSO6AXwsHzjfSex7u\/mfqntQbV\/hTra9UzOx145hvm4kKCfpppqGp5LeJYUkDvXkrVzHBSTGivOnzV0GL+rxOtQmGtmFOEhYN5c+Jn7rV\/2YbzooRWgR8YSlqSikZgVH\/ZmuYawS9JW9KZT\/l9nBz1ariLS8aOmRsJIHXJOQ0xBK5AUDow3PQG9bd3tkrJopm558Rfi+99vlhNorm3T2FKRH1slAzs0+u\/\/fcNVuM44loEjFARxc1FNt7INh\/yjXXGbDwG0O2\/2dgq9d9ZBQeumBLb71gUl\/d1uvShJvqCFUbuk6wAuKq2uop31fGAU76MyZkiHJva3kllqe+lNhgjUhfMIx11pYt7EjU5mEt7v384v+NRSVRP9pXl49bDJvCTXon6hYUkLkdYP4heacGnjXBX6CeMyA9hfs+jt40KIzbcxUPRcloL3n1VJPotrg32gidbQNTEfJfzLxe\/qt2gopW7dTUZl+hfelRRUM7qh3gtmphvQmK5oODmSeGctrZ1Ku2JloT4Kbw77PfLWj\/O4EIcc3OQNhcTRqSoF3ZqzjzrF5NQxVuH9vrLwgR+JkX3EPYEO6qmAYkVDR4MNfxlEzZebb69IZ\/pBfMHeM\/URiA8fhYYxh9HQQ9TWBMi6sUIaTXOBMPbsquE2HN7qUOH44Tq98\/YK0ognywmta714O34uKMaVM8WfUQM1CP5MlbTYGfe8h6QNyaQlPpEaxaUygrcGRllxEdjx5BjjkBZ2KFGL0yuHPxco4YHsnd3c1ixdC3PMYNlgzRjaEwuF2kFzNiMWtJNon0orHhTrfXhk\/l5520T5dpUGWj\/gTL4Nk2UMAQkWSKR+iK1ATgrYBkCbOttp8UErwofmxeymXZl7HpqBCSLwxSXENOwrDLCzQihrbrz\/Dpgz59vE\/ZTDg011yAxXwAqto7KXApZxPmkJEZGHsG\/8mFH18YyGQmLhYZAzGP4VdeigNlVCXcd6q3f+u1a7NWfYxwf6V+pHFwGBuBMeW8hSrEJ8zGfbDVJUWCLduNy0AHuQ18R\/7+5lC8qibrott44G\/cu497DiuVo\/\/Bs91\/MxInRcG1Gc7Y6UvkZAN3NrouApMxySSPU3ZYycp9pNYfPxDLSBO84zHCuB0UAnZWf1YrErzJx8AK3sMtbWSoMu9EbXtN4R5ryFbWt8IXFGJrzTkONigpv3NETQ\/v1YU5tUk+Me7h8oBcwwzS5CW6uL\/XkO8tzrVM4Lot1Q4eFcQ9szQLq5zsUSqSBe2LgRm6DSZ96YfWFXIoRJhnx\/YMjlKD+QaEQMiV348TcO8RQ3y3ubItYfYxla96eNMoNW02vkmj255igu7Ev0heVbDUVXs6cBfJnRj8yNlOHDnI9XsMxRCZXefvAcSMzIKHs3KPMW+E6Qd+ZIQ5Sv0oq\/bpxJlEQXC0p8cpOQ+DTj\/023EIg0rPhYV16PvZYKI1ghHkJkAyNHVrbBnjEe3+ywJQL9aJZkwCW3pbIaHl\/2bq\/OS0Eh+pv7MwnSEv0iQcsQ1CdwExlw\/4+ToiBrGKzXoxmzaAJNMojlon6dteqJCbkTiu7ziITuHHyqw90V0BEU3CBGODwo3XQwF7YND6l81DFncecd1MG0epd\/Yk4PeEx+iFCNGniwWFPi4U+AYrPdwUi1hdQMQLXANiMsUI+kY7Bg31dfgrJo7RE+h+Z5etOJdC3vcRjO5ome4YgvlxwuB787dSKl9mpqPDZxqPYTt5IGF6sSLRdIavoBPO++zNi\/6YFqRXqOfAjJS4O8moMdRUPALG20J4CTvEDOPQkFQWNdWxSfyS\/fAxlgjaCyHrlAv5CoifpC\/hEZO4Z9l7XIr9zYP7fuxA5AJZphDGeVdDkD7su2ZdigFKmJ2ikUndb1VAEzM53W9zd9FoPfrXL\/zwOW2BG8GVzRn7evPv9n9NITyBjDbEfv\/Nm7DJ2vMphkuqwAswX1D6MYQfz75+kcpTySXTd61jXswos50G3QwaGtgGGrGtXm9\/1M67qiMEN3JfCPESZn16So2fBaVuJUCWnga4bxb8MBPYZicRi9+t9EEZu9XuKSeW95qoG7eK14s\/7NjVQNA\/KU2V2Vj\/xZ4r96JujSu3U4\/t1HPc+jNOUO4QTq4Fwu6LhnreqyxmfIIb\/Ha8D0DrU64PtQ5D3xnInqm9qGM3iCBhVDO7jKpra0Hb\/smzcIeh6KGrTmO6A5ZrtBuqk5EClhtVscQDXmxckUCbskgkMYBBnurVgbRh6GIDQFBfgR0sQDa0f9OvKBrffoNQVtxDo4a9ubXHjwWtORjGk3ksQ50JW9ZSwUum0qPrOE+\/g94FnSNg5EJgkC9zlVvRYA3fYufLNf2eqXrTbLFiEJyGKsS5DyCUbCR+n8Vgg7Fk\/y2RjaVYpppgPTCpv0F23hTnSfIy+qim0U3d99TB8bMSrGaxkQ7v+HspcQv5CmhXWfDjDWnGExOsdLjt8AcA620xbRgCrQ4xFgYkcZp0ltSrTiIdkO5aeSU9FXmcG5+KkqWnHmImiqL4dS7yB5j88ss5qzIlDJ2baMlaOVYkRvUNiOIZtF3QzdjII8G7yA4SjoVlrs4ROVsD6m5wrz6Z+erBASFXUsmADkOhttmOZhm1b2XWDllhdF8+7migKGmRO7zFLGrAL1mrpQXi83ro9BX65Ngsw966BZp2RQ09IHwJtVbjFoonN7flqXo2bCiCuXYgtvV3kWwXan81YIUYnNF2tN0hQTAhgnk\/3vP1ArFhgjpfJdbCttlOwg3GvPTnz1dwOYctPHQ9xrlhnZdq07YamWwWymUnzyEGuIMOwwH2hmBIEqt97WlPc97hNM83oo\/wKj6TABtwjc48\/fUQHleB+jYpKYrIIodqIwrCkz5zOlXJkSPMan5bkRQBFWa+Hc311SUR3l+FGYWoC80GJzvu+hByINacW4V0HLa0xfQ20l8OYCp9Ud5I73+6pHfsASQvfVlPcJzoX3FpHBiI8Tt7w2iYhWtbtbbjuozqn++u\/vMI52770lBMHbLAYPDDDlopPfcnD00y3Hql\/K6Ub9K3U4LfczgD6T9AN\/kemJ+uE6+fvo\/Np\/aawwWf5zQImQXbzNgZeFugW3WiGi\/a8Yp7fT+uGcBVT0qRCWXLKjccpyEZ8tRFqCPopFatBFduKOu5Fz8FV3ycID0XmxEEcjZTA+RpYP7frwj91k75Iq8pFEUXmLe4gOQtS4iI4S6xGB4JT5mpntBKkPQa91ZhWyZWglIpV+LXAOJ021ol2B7M3jmQCeAidYsOjCrURy5cNxD0yzfgVL3Wvpqs69crAtLitZ2LSDi8auX1KaEwbG2g0bzilIg1KIqNdAezTnKiomHGjF6pdWWWhK4abYQ45PZMPoj3YHQd4ALUryIkC2RoS752R+xtigGChwDDSK24ViYspxSg9M1xcRsLWVlZv0XcL49Mo6\/5m0BBm4xKZTz4yaFFrfi3UxkEokihbZ\/OAK7apDGrjRewVNmUGp44sxVFaYDMVX++dO9K73jWxVZAFH3aQuOVCTwzZCYkBQYTL3gZvWvCMyAevq1qRvukSgZ9C8M\/I7MK8kElP\/cjM8Ga57rp1sp71+VwMPrqWtD1BqQpTh7oaC7DwRfWaFqDSdHJRw\/kT2kv6Bn9hY83VhvhzFs7ecKP78dm3DSPYrgAuwcif1CHH\/JxM7dAm6cOfcT1z9Y7Lt\/\/8FToleUJtai5fvIPEqq8+6zVEiSGfLYYtnAdDErJzs+aKAKZhiO4LLohuvW2cYyk0WWTkpL5aZnwwwxTBWJX4\/Qk7NHwungmDXIjUtEMdnTPjRrLCMy2uJgcz+I2eybLE1do44QlbnyOTGyUpMBkPBsgRT9y743jVu4hLiqLpQecxZgI+HQD6wywBVGKbY2I\/vl9H4QlLlGm7YoYCCiwAp8fSIc2+paXmHgTHGRJfD5SiJppS+rK56O1RcpchkO1vMURoW6YzV3mZEdy9LTlWQ+jV5g+SP5BxWbNFXwtotA+SHfLb+zkVpTH9iSdNuhZ71nYdtaD44AjU9rVM+phCVp2dDCtXmmJBGuUeRPbA9SFwmwINrthq87VGQ\/lZQa2SHsb3XEqb8YeWniZsF+GnC3Slpy8Khrszxt7Mn93WIyWIpKc3JWfaEC5\/NLDVEnHArxXhQHJAOHEtkZvfhqkX755+ErVkDRNNbaTCsTSOkQIEYonbKgtDRVTGtOhFs+tZZlhQlKb2feEE+qQjgTe3\/iFAaBPK+93qXskNZoG5PcDppowoylg+bUdKbIHPdMndjIurBXJ0vOG8v\/g\/77qY4zyG3UowPv4y2yPuvYW\/wsV+o4kKy0D0SL7nbC9wFCoG20Dg2AJQeJktqIUAPnOpz1WuPysHSEKWSGnODSul0biz6m8Dv2jVB15qMMV+HMRUtfe2Dg6zs4S7ziyM86oZ2Q5MW7Z\/sXZRK1edqsg6+qNO9zhd196Wkh3zAVdfETVg5zocf0v+QGAw2AxEcd0x4mbLQxyQxBgCc1I\/+sIpwtp7w1OamLc1z3\/XES8dOLzH6YyxvFbpZsq9hQpwij8I5+CyCSp\/uA4e0q4iN9KtLV3fauuXCxgkVLhTxjJ+4hXjq5ca\/CsZ0Bgc+TksU6MbI27R039dBF2N9RnG8\/aMeu6pUVupkAYnY4VfTTL7ErmoRzsKNpmZUwEQsNx6A7tUMUs6AjizGb8HMvIqW5o+2eMcxp60iSWm0Vz6o1ZmiWrsboeEPf3gCLAW9mpwV0LDk6dWfkTXMEraqBxzuIFMk4BEjbe+XQKSs5bLn\/9PzDn+1TfN1ACzM0Qw1Ymco9r0TaoaKb0f6Tp2EcDTePeVnXCFytR4b5py4Gv3Rizn6BCg9FFcsCuEoE6hHUDQwAmcdyrsHaHpDGmZZWuvcjADnexPA1UFPg1R\/JwoN+QyXN+QtvsOecKT3I51XoIt\/zQsAWWX5uTSx43kPDuTx1a2dN13UmMACounWorcyCW\/FTfroCFFwQjuE5zODsX2FiPzWz9PCE0\/P3cL2USGuqnErcdprNSltsIDZFvYgFyEReoli4Os5bg4q73ig8CB5xCU2FWhALYzF0ANYgBvXP6Oo7uuuad\/RRKFBaoHrbdpw58wmeBlWOeoxxC4s7tPE9o\/dQgkC+pCFna9lm2nGjbS9h8lZ6oblep+hxqNuAdrTZqw5HmGVCDvzgoNkd5zIgWIDgIxe9PehJjbJkPzY49D15uAHZYxJZTnMtnM6JdnoSUXGRpyRFnsiLF3Zo\/6YYElwhKhJ4xU3slkFI2+dJPsTKPOL2q8FI1Xvj9dHDoFvbteibsi1HKsY\/FhBYTApey1Xh\/SOJBx+DmQZhB9U2S5kHQ\/pVp5X4IRuUqyOzBaovBnwlQIspslnHwnRzMGIiJ166K45vo3zpp+qm49dq9e\/tBP\/0LLu\/Pz8Kjy\/wUpEil6GXa5IeEaldEZB28q6pGl7gnLjrnsc+4tMFaZzZBubGtLLXg9mu0mmzBcsV8LZuIF8YunwIEQ1a549oZUlAa4bMyp3QHXd9M7IUI3Xc0mpN51PAh8VBxuhDdirU83v+BbGtMm5G9lj4kvhEN7ptyqmtDJmIeiq4Gx5xsmCFp+nuhzKkZdtJ5viPBTHrNRVvi6Fkw6SBaWwbUKwijWLuQEsJoJiCo7w\/kPbBUKit5GcZYL6ObJzWBL2OjU9thgQ\/m7G85v6iOFDqAyIxPChHwpu8mxeoPSg7IQqVBluguovbF\/jnZP3xhfbnDZGVTYKF0zf4Ln14BhU48Re6lwQ9hZT7V0+jEV4LCIHGcIdYOpcPWn8s1YJzGZkPFgdMhaO6i8mMYX+KPVRpUOTvsOBb\/W2E4J9smfOANyjjBTj7YSgUJv8NnyXDvzNBGbK1e5pGBemr\/MddiEVmpM76z8X6KgQjRJlh8Po8g73UiNrLf66yNNRqGq7nBEm26YkFkHbP+LYIZs7yTSOcg6zJDckGTu813L\/t+IeGDbuEEwuCvlUXp3n\/hQsQPZVwaaUAXhT5nrw9NfZ4PFk0tiv8dszZzlHvL+r6Ot+mHVk8yqRh1wAyV0F8LuWOKlVNjMMzkho4TvAwqiC2VMA4KPeJt7bMs3ph90srkU3vwim\/LWFcPoHQsLZba4mos+eu1ny0ricblgViceJoAOAiXHXH7HMMpnM+zeDl6GhEMmC9QJDsgvUa6LSDfRemZCQ+Q8A9EqVoNIg4rLqzw+s0VofD6j2h5zdBkcizelyMcoRvpwVy9P5Din9JeLHY7GwRSqoxi+HVbDdYxIJGqMN+ZTHGEbmbBwnzlph40v7DstiXQG6EFGdAaClBu6mpId5icL5BcjpuQar\/am5NfuikiMpY6iR6BwHCGMjE2T1Nix8tjmzd2jeD35OjA3XHUsInu1Ef6mAHc7MDQI9YgGKLJ6Dku\/ZA+uUhP7P46+3qJytP7pstbiqBu+JPdF0yH+dNsiaQaSoUKP0iRVGWZ5Kmj6ZzRBgzJ56h87fYu8VTH821c3TkzSlXdmsSgs3vGoSil8Wu27rGDQZ9BHSUroOXzZojBMwYOsmr3qmT6iyCP+LhKobmUqmfOtID36mI0Xrfth4WvpP1m8R4n8kt9u1X5zdOTwXdP9R7\/dNK+2KKThzTCIWiKACbsyGXmuiWjBU1g+MJTFOCJjkcW106uAuMFSQ9ERuK8rhnzq3axzSAOUKVFHDFRmxVxWNzfjXM0oKSsjiGtzs4XGOdiSjHbz1y89NI2DlGxpsjHKqrSfLsjeqg0FtxYCsG5Ngem+CDgEwnvah2lwkrsDvmXkk1xmwKQpjFBwntwu1ZtTDjJEGvJCsOUIO4zwarsEiqFe3LfJQ7P+nyUygeXzBSvY0Wt0T3rcF+NzDqfXlotoJ\/V9S5\/3kNXQcKB4paQ8eoq05D+xTAcPZXekHpkrm4iRpDPBLXTioTQpV4Hw++tGj1nW2Ow1c1Td7AijYUpR2GyoZkG2tEAyZuSgNArZKfYUOuN9OEgH+xwh6HUjcPzC4\/gGTt+2KfzhHwoYMP7qFovAtKSf2x8+mIJ0UUmh7uMfY97xrp1t3C8xGgAtp+2iO0ZoERxza86IEeaFgte1F1OcMvggAmmDSO\/z7Ss09LoP0ItdVw2Rx2yeVHliRXNGvKp1qYIxpAbt0XXFwYCxuNDsvhh0cGMs0MnAO3XZDW+uXZggAR2StbUWSrR6cUlTpO0ScjMsXnd4env+fO7BkrE6OGcALOOJhq0G4VvNmm\/TMheVw5vBQUroA5X3MPvXY5ftwS7h0VJZxmOZn1YjBpGHCceaNX2\/G3nQbFtGeAPqBvLKxiVsd3Crzhyy5AIp0bUNRibh9awna+h5eq2WT9zcpKP8bEKK\/eIol33aLeojJndc\/k3q6FB7Rn67i\/YaTfWrdmfQcGWkcMuA08xiMschAHoIreKWgwAk+bIVmct7SBENz5IaCpsMC53E0Kv4hyxw\/jI3asd9rcY3\/nv5M\/XiMsya73XOUuE2+GlgCM5JFlksVHOLn9dxbBAOI4nZDvINRqeYrvcC2NcunnD+\/iKOwi2iJXMHAURoS+jaGm2NNe\/O0epsVBdiOex5RUPc126kHARGt0AHzhZQ8wVgDXmAqhKZpM1Vzl8By05BwczYCoouFooJGRZLqCljfg\/q3XnDUW6HDu\/wd9VtT7+mdEGQi33FnkCSPVj4FARL36ac+hHGPQfkVFl5rPBRCaWX6QbS4KERgbQHo=","iv":"de67c617f0059b78106e84c50f451937","s":"8bfc5407e5bd78fd"}