Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton How competitive brands can work profitably together
Posted Bya Luxury Daily columnistOn In Events/Causes,Featured,Industry sectors,News,Retail | No Comments
Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton {"ct":"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","iv":"040f1451106169cc60af8921c24e927c","s":"568aa1827108c7d5"}